Honda built a navigation system for shoes. What is it for? | Feel Good Weekly

The world may not be perfect, but someone is always trying to make it better.

Hello, everyone is welcome to open the Feel Good Weekly Report, which is a brand-new column for us to focus on sustainable lifestyles.

Who says environmental protection means sacrificing product experience? Who said that to do something good for society must be "powered by love"?

Every week, we will bring you N new cool poses to open a sustainable lifestyle through "Friends·Meaning", hoping to bring you some inspiration and inspiration.

And "Friends · Business Opportunities" will focus on one company every week to explore the possibility of "business for good".


  • Why did Honda make a navigation system for shoes?
  • The country's first sex education interactive exhibition is about to open, what's so fun?
  • The lamp made of orange peel is so fragrant!
  • Potato milk comes after oat milk
  • New Belgium: A company that sells itself to employees

Honda has made a navigation product, but is it on the shoe?

Recently, Honda Motor has developed a navigation product, but it is for shoes?

In fact, this navigation system called Ashirase is built for the visually impaired, mainly using smartphones + three-dimensional vibration devices for navigation.

This system is very intuitive to use.

▲ Set the destination on the App and set off!

If you want to move forward, the vibrator at the front will vibrate; when you want to turn, the vibrator will vibrate at the left or right side.

▲ When turning, the system will vibrate in the corresponding direction

The advantage of this indication method is not only intuitive, it does not require the user to hold it by hand (visually impaired users should use a blind stick), and it will not interfere with the user's ability to rely on hearing to obtain information from the outside world.

Ashirase is expected to be officially launched to the public at the end of 2023.

The country's first sex education interactive exhibition is about to open, what's so fun?

Everyone knows that sex education is necessary, but they always find it difficult to talk about it. How to break it?

Why don't you try to play and learn as if you are going to a fair or a market?

From July 30th to August 30th, Shenzhen will usher in the country's first large-scale sex education interactive exhibition "I've Asked Many People About You".

This exhibition has three parts: interactive installation exhibition, sex education theme market and S space experimental field.

Among them, the interactive exhibition titled "14600 Days" reviews the history of the development of "talking about sex" in China over the past 40 years, showing the audience how friends from different ages have come into contact with sex education.

In the "S Space Experimental Field", different guests will be invited every weekend to open a dialogue about sex education through lectures, workshops, tea parties, etc., so that both children and older friends can "normally talk about sex."

The lamp made of orange peel is so fragrant!

Every time the orange zest is broken, there is a scent of fragrance, which makes people feel relaxed and happy.

Now, someone has made orange peel into a lamp.

Milan startup Krill Design has launched a table lamp Ohmie that is 3D printed with orange peel. It is said that it will also have a faint orange aroma.

One Ohmie only needs 2-3 orange peels.

The dried orange peel will be chopped and ground, and then incorporated into the biopolymerized vegetable starch base and used as the raw material for 3D printing.

The reason for choosing 3D printing is to achieve "zero waste in the production process."

Krill Design said that they chose the orange peel from Sicily, Italy as the raw material because Sicily is rich in oranges, and its total production accounts for 3% of the world's total. In this way, there is no need to worry about a shortage of raw materials.

We are keen to encourage and support local supply and production chains. Orange is one of the famous products in Italy, we think it is a good symbol.

When Ohmie's life cycle reaches the end, Krill Design hopes that users can compost the lamps at home.

However, in order to ensure the quality and durability of the product, Ohmie can only send it to an industrial recycling agency for decomposition and recycling. Krill Design will continue to develop new materials that can meet performance and decomposition requirements.

In the face of this global climate challenge, we seem to need to seek "localization."

Whether it’s last week’s “vegetable crayons” or this week’s “orange table lamps”, they are the result of designers seeking inspiration from the surrounding environment and resources to develop sustainable solutions.

Perhaps the innovative and sustainable products in the future will be like today's fruit products. Every place has a "special product", and each "true fragrance" has its own characteristics.

Potato milk comes after oat milk

I believe many people have already tasted oatmeal latte with oat milk in coffee shops, but what about potato milk latte?

The Swedish food innovation agency Veg of Lund launched the plant-based milk brand Dug, and also launched the first "Potato Milk" series.

Dug potato milk's technology is based on a research team from Lund University. The formula contains pea protein, maltodextrin, chicory fiber, rapeseed oil and natural flavors, which provide vitamin D, vitamin B12 and folic acid.

Obviously, in addition to being a direct drink, Dug has also targeted those markets that use milk as an ingredient. A total of three flavors have been introduced-original flavor, barista recipe, and unsweetened flavor.

Officially, Dug not only has the same foaming effect as milk, and is suitable for use with coffee and other beverages, it also has a smaller carbon footprint than plant milk raw materials such as oats and almonds in production.

Currently, Dug is mainly sold in the Swedish market, but also sold to the UK through Amazon e-commerce.

It is worth noting that under the general trend of the development of plant protein, potatoes are also gaining more attention.

In addition to Dug's potato milk, British brand Branston is also building a factory that converts potatoes into protein, and plans to launch related plant meat and other products in the future; Dutch company Avebe also uses potatoes as raw materials to create vegetarian products.

New Belgium: A company that sells itself to employees

In 2013, New Belgium co-founder Kim Jordan suddenly told employees that they had sold the company and the new owner information was in the envelope on the employee's chair.

The employee opened the envelope and found that it contained a mirror.

New Belgium, which has been established for 22 years, has become a 100% employee-owned company since that day.

▲ Kim Jordan, co-founder of New Belgium

Before that, the two founders spent several years thinking about the company's future-IPO? Sell ​​to private equity funds? Management buyout?

In the end, they decided that handing over the company to employees is the best way-everyone will protect the company's original values ​​and consider the company's future development.

This means that the company will provide all employees with business management training, and will open and communicate the company's operations and income to employees every month, and brainstorm to solve problems.

This also has another layer of value for craft beer companies.

"The Atlantic Monthly" once pointed out that craft beer companies have a strong community-local materials and processing methods in different regions can bring unique flavors, and residents are more willing to support local craft beer.

New Belgium employees are part of the company and also a part of the local community. This "dual identity" makes employees more willing to operate responsibly.

When New Belgium was about to build a new brewery in Asheville, North Carolina, they restored a polluted river next to the factory and built a greenway along the river for employees to bike to work.

At the same time, the raw materials for the furniture in the wine tasting room of the new factory are all "picked up" before the new factory is built, and then given to the craftsmen on the other side of the river to process and design furniture; 90% of the decorative artworks in the factory are made of three Created by artists within kilometers.

In addition, all buildings in New Belgium have obtained LEED certification, the widely recognized green building standard .

In 2015, New Belgium grew into the fourth largest craft brewery and eighth largest brewery in the United States .

In 2019, Lion Little World Beverages, a subsidiary of Kirin Beer Co., Ltd., acquired New Belgium.

Due to the increasingly fierce competition in the industry, the 100% employee ownership system is good, but it is difficult to finance the company's R&D and innovation in a short time. After comprehensive consideration and discussion, New Belgium decided to sell to Lion Little World Beverages, which recognized its corporate culture, and retained the original management team.

It is said that this acquisition has brought an additional $100,000 in retirement funds to more than 300 employees. When the acquisition transaction is completed, all employees will receive a total of US$190 million :

The founders of traditional companies can easily pocket the money alone, so this is also a victory for the balance of wealth.

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