Hisense U7G Pro experience: How “bright” is the first XDR + 144Hz TV?

Every time I visit the Apple Store, I always like to go to the computer area to watch the Pro Display XDR monitor that starts at 39,999 yuan, and secretly encourage myself to work hard.

▲Apple Pro Display XDR monitor. Picture from: engadget

What's so good about this screen? In addition to the 6K resolution, what attracts me most is its extreme dynamic range, with a peak brightness of 1600 nits and a contrast ratio of 1000000:1. This far exceeds the specifications of the HDR concept and is called XDR by Apple.

In the iPhone 11 Pro series and iPhone 12 series, Apple has also introduced XDR specifications. Although the size is small, this may be the lowest cost way for ordinary users to experience XDR screens.

Hisense recently released a high-end LCD TV U7G Pro, which claims to be the first TV to support XDR specifications and a 144Hz refresh rate, with a starting price of less than 8,000 yuan.

It sounds bluff, how is the actual experience? When XDR enters the TV field, what unique feelings can it bring to the audience? We have used the 65-inch version of U7G Pro for a period of time. Let’s talk about our experience these days.

It’s the TV, it’s also the decoration of the living room

Although many young people say that they rarely watch TV, they still buy a TV and put it in the living room when renovating the house. Otherwise, they always feel that something is missing.

And a TV with exquisite workmanship and beautiful design can often become a decoration of the living room and show the owner's taste.

Hisense U7G Pro looks pretty capable on the front. Full screen design, very narrow frame. The stainless steel frame wraps the entire large screen with excellent gloss and texture.

The brand logo and breathing indicator are placed on the left side of the lower frame, and on the right is the logo of the European Cup 60th Anniversary and ULED.

The tripod is also made of stainless steel, and the mirror polished electroplating treatment also gives it a sense of refinement. The floating design allows the entire screen of the TV to be overhead, which is convenient for users to place the echo wall, and there are not too many interference elements in the line of sight.

Due to the LCD panel, Hisense U7G Pro is not as thin as an OLED TV, and is more suitable for placing it against a wall. The design on the back is quite satisfactory, with a conspicuous subwoofer covered by a plastic mesh cover.

Below, we briefly look at the hardware parameters of this TV:

  • 65-inch ULED 4K LCD screen
  • 120 backlit zones, free-form lens to reduce halo
  • XDR dynamic range, peak brightness 1600nit, 97% P3 color gamut
  • Support up to 144Hz motion compensation
  • Moth-eye bionic coating to reduce reflection
  • Support HDR 10, Dolby Vision, IMAX Enhanced certification
  • WAVES master audio, supports Dolby Atmos
  • HDMI2.1 interface, support VRR variable frame rate, 4K120Hz input
  • MTK9652 4-core A73 processor
  • 3GB+128GB storage combination

When buying a TV, the image quality is the most important thing if you are satisfied with the appearance. Among the above-mentioned parameters, Hisense U7G Pro has many bright spots about the screen parameters. Among them, the XDR ultra-high dynamic range and 144Hz refresh rate may be seen in TV products for the first time.

XDR, what special experience can you have?

I still remember the first time I watched Dolby Vision video with iPhone 12 Pro Max, I was surprised by its brightness. The ultra-high brightness and contrast make the scene in the video lifelike, and the picture is extremely transparent and clear, as if the human eye sees it.

This is basically the same as the first impression that Hisense U7G Pro gave me. To sum it up in one word, it is "bright".

The highlight part of the picture is very good, and the shadow part will not be forcibly brightened, thus creating a natural and real sense of hierarchy.

Another example is a close-up of a human face in the setting sun. The bronzed skin and the crystal white of the eyes form a strong contrast, and the light and shadow in the real world are reproduced.

This is the advantage of XDR's ultra-high dynamic range. The bright areas are bright without overexposure, and the dark areas are dark without losing details.

In fact, XDR is not a general technical specification. Apple has created a new concept of XDR because the brightness, contrast, and color standards of its product screens are far higher than the prevailing standards of HDR. Therefore, it has created a new concept of XDR to establish differentiation.

And Hisense defines XDR as "the peak brightness is much higher than 1000nit, and the DCI-P3 color gamut space is much larger than 90%". From the actual performance, the peak brightness of this TV has reached 1600nits, and the P3 color gamut coverage has reached 97% of the cinema level.

XDR not only brings high dynamic range, but also the three-dimensional image of the subjective effect.

For example, the gold foil on the food in the picture below is bright enough in the highlights and rich in details in the light and dark areas. It seems to come out of the screen, and the three-dimensional effect is very strong.

▲ 50cm distance screen shot

In general, what XDR gives me is that it has rich colors and a strong sense of atmosphere. The picture is clear, transparent and three-dimensional, without the "foggy" feeling of traditional LCD TVs. Even when watching the dark scenes in "Game of Thrones", you can easily see the details of the picture.

However, during the experience, we found a small problem. It seems that because the engineer has used too much training, if there are more bright pictures in the scene, the highlights will look a little overexposed.

For LCD TVs, it is easier to achieve ultra-high brightness than OLED, but the disadvantage is that it is easy to cause halo. In order to improve the accuracy of light control, Hisense uses a free-form surface lens, which is 3 times higher than ordinary LED lens.

From the actual experience, the edges of stationary luminous objects are indeed very clean, and the halo is hard to find with the naked eye.

However, in the case of sports, there will still be some halos from smaller light sources, and the black background is not pure enough. For example, on the edge of the candlelight in the picture below, there is a more obvious halo visible, but fortunately, the transition is relatively smooth.

The above mentioned that the black level is not pure enough, in fact, there are also reasons for the panel material. We tried to take a shot of the U7G Pro screen with a macro lens, and we can tell from its pixel arrangement that it is the ADS panel of BOE. It is understood that this panel is used for both 55 and 65 inches, and only the 85 inch version is a VA panel.

The pixel structure of the ADS panel is very similar to that of the IPS. Its main weakness is that the native contrast is relatively low, and the performance is not perfect for dark scenes. The 85-inch VA panel is theoretically better.

As for the problem of light leakage on the IPS panel, we have not encountered this 65-inch version. The uniformity of the solid-color background display is very good, but the four corners are slightly darker.

What is so good about the IPS panel? For consumers, the most intuitive feeling is that the viewing angle is very good, the picture is not easy to cause distortion when the angle is shifted, and the picture is not easy to smear.

In addition, the surface of the TV screen has a layer of moth-eye bionic coating, which is a nano-level anti-glare etching process. Even if the curtains are not drawn during the day, they will not be troubled by the reflection of the screen.

Watch ball, game weapon

In addition to XDR, the gaming-grade 144Hz refresh rate is also a highlight of Hisense U7G Pro.

It should be noted that this does not mean that the panel supports a native 144Hz ultra-high refresh rate, but through the chip's overclocking algorithm, Hisense U7G Pro can interpolate the picture to 144Hz.

To be honest, I did not feel the 144Hz refresh rate during the experience, and how obvious the difference is between the 120Hz TV I usually watch. This is like the screen of a mobile phone. The difference between 60Hz and 90Hz is obvious, but the difference between 90Hz and 120Hz is relatively weak.

But the fact that the perception is not obvious does not mean that it is meaningless. For friends who like to watch sports events such as football and racing, the higher the refresh rate, the more coherent the path of the moving object, and the smoother visually.

This is also one of the reasons for the joint name of Hisense U7G Pro and the European Cup. Fans and friends are its important target audience.

In order to meet the needs of fan audiences, Hisense U7G has also developed a "super fan mode." Contains functions such as AI green field, AI watching the ball, multi-angle watching, picture-in-picture watching, and undisturbed watching. However, during our experience, the system version does not support this mode for the time being, and we look forward to subsequent OTA upgrades.

High refresh rate is not only important to fans and friends, but gamers also value the screen refresh rate extremely. After switching to the game mode, the input delay of the HDMI 2.1 interface can be controlled within 15ms. With the 144Hz panel, the screen is smooth and responsive.

However, PS 5 can only enjoy up to 120Hz at present. After turning on HDMI enhancement, you need to turn on the adaptive refresh rate again, and then set the picture quality to the highest option in the game to enjoy the 4K HDR display effect. The steps are slightly cumbersome.

After setting it up, PS 5 performed quite well on this TV. For example, in the screen of "Spider-Man: Miles", the 4K HDR details are very rich, the texture of the character's clothes, the texture of the snowflakes outside the window, and the texture of the walls are all visible, which improves the immersion of the game.

Another example is "Devil May Cry 5", thanks to the high-brush panel, the screen feels very silky during fierce fights, reducing the dizziness when panning.

Family's standard answer

Above, we focused on the experience of XDR, 144Hz and other features. In a nutshell, its screen quality is one of the top players in TVs at the same price I have experienced. The main advantages can be summarized as follows:

  • XDR effect is obvious, the picture is bright and transparent
  • The viewing angle is great, and the anti-glare ability is strong
  • Full and delicate colors, support Dolby Vision, HDR 10 and other specifications
  • Passed IMAX ENhanced certification, with exclusive IMAX film source
  • Supports 144Hz overclocking refresh rate, with special watching function
  • The HDMI interface has low input latency and better support for PS 5 game consoles

In addition to the screen, there are some features of this TV that left a good impression on me, such as the sound quality.

Hisense U7G not only supports Dolby Vision, but also Dolby Atmos. It cooperated with Grammy winner WAVES to jointly develop a 2.1 TV sound system, with a prominent subwoofer at the rear, which makes the sound of the TV very stable and surging. The sound layering and three-dimensional sense are excellent.

▲Dolby Vision + Dolby Atmos film source

This TV also has an interesting small design, the camera uses a split design. It can be rotated to other directions when not in use, or unplugged directly to protect privacy and security from the physical level.

When the camera is inserted, the TV can realize functions such as video chat, games, fitness, etc. The picture quality is not bad, and it can record 1080P video. The only thing that makes me feel dissatisfied is the average workmanship and the strong sense of plasticity.

Some friends may be concerned about whether this TV has a boot advertisement. In these days of experience, I haven't found any form of startup advertisement, which should also be regarded as an advantage.

After talking about these positive feelings, let's talk about the shortcomings of this TV.

First of all, the shortcomings in image quality have been mentioned above. BOE's ADS panel has the regret that the contrast is slightly lower. The algorithm for presenting high-profile images on the TV is somewhat radical, and the layering of the highlights is weaker.

The second is the UI design of the TV system, which is not friendly to users who are new to Hisense TV. Some functions are hidden at a deeper level. For example, it takes a lot of effort to adjust the PS5 game screen.

In addition, the aesthetics of the interface needs to be improved, and some icons and banners are not fashionable enough. But in terms of aesthetics, different people have different opinions.

Overall, Hisense U7G Pro is still very competitive in the high-end LCD TV camp. The whole family can watch a TV series, a ball game, or play a game with the host, and they can get an excellent experience that is not inferior to the products of the Big Three at the same price.

But if you are an enthusiast and want to pursue a more extreme dark field performance, it is still recommended to consider a high-end OLED TV. Of course, the premise is to prepare a more adequate budget.

TalkFresh. Work email: wanghelong@ifanr.com.

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