“Hey DAL-and I want a new car”: Hyundai and the robot dealer

Covid-19 has profoundly changed the dynamics of our society and will continue to inevitably influence them, but it has also given a fundamental boost to technological development . In 2020, a leap forward of several years was made, and Hyundai did not hold back: the company designed a humanoid robot capable of communicating with people and assisting them.

The same name of the Hyundai robot , DAL-e, ("Drive you, Assist you, Link with you-experience" ), describes its purpose: it will take care of following the customer in choosing a car using an intelligence technology avant-garde artificial. The robot will be able, in addition to recognizing people's faces, to communicate and understand their language, providing customer support that limits human interactions to a minimum.

The DAL-e has been designed with a friendly appearance to make the Hyundai customer experience as comfortable as possible. Credits: DealerLink
DAL-e has been designed with a friendly look to make the Hyundai customer experience as comfortable as possible. Credits: DealerLink

Dal-e: Hyundai's presentation

DAL-e was officially presented in a showroom in Seoul . In the South Korean capital, the robot showed its capabilities with a view to effective use within all the dealerships of the automotive multinational.

“DAL-e is a next-generation service platform that can offer personalized customer service at any time. We expect it to become a spokesperson capable of providing customers with consistent information in a deeper and more personal way than conventional robots. With continuous updates and improvements, DAL-e will provide fresh and pleasing experiences to our valued customers, in a contactless environment. Our goal is to enable Dal-e to engage in smooth and pleasant communication with customers and to present them with valuable services "

Dong Jin Hyun – Vice President and Head of Hyundai Motor Group's Robotics Lab

From a technical point of view it has a friendly appearance, and with only 80kg it is one of the lightest robots on the market. The artificial intelligence it is equipped with allows it to offer different solutions based on the needs of the buyer, also taking advantage of the database it is provided with in order to give a quick and effective answer to every problem. In addition to efficiency, Hyundai also looks to make the robot as user-friendly as possible, giving it the ability to have a friendly approach in order to improve its interaction with humans. It is also equipped with a touch screen that will allow you to view the various choices made and make the purchase even more efficient.

The utility of a dealer robot

The robot is useful not only in assisting the customer in choosing, but also takes care of his health : if by chance a customer presents himself without a mask, the robot will not only recognize him, but will advise him to wear one, to protect the his and others' safety.

DAL-e is also a source of entertainment : it can connect wirelessly to the dealership screens and ask visitors to take pictures with it, “moving” the purchase of a new car.

The spread of this new technology in Hyundai showrooms will be favored by the recent acquisition of Boston Dynamics, already a leader in the automation sector. Credits: DealerLink
The diffusion of this new technology in Hyundai showrooms will be favored by the recent acquisition of Boston Dynamics, already a leader in the automation sector. Credits: DealerLink

Hyundai Motor Group's goal is to improve the DAL-e robot more and more and make it widespread . To do this, the car manufacturer has just completed the acquisition of a majority stake in Boston Dynamics . This represents one of the leading companies in the field of automation and artificial intelligence programming, thus guaranteeing the know-how suitable to carry out the ambitious project.

Hyundai is not the only one to have turned to the world of robotics to drive progress: Ford also has a technological revolution in store. With Digit, the car manufacturer moves into the world of automated deliveries together with Agility Robotics. By combining its self-driving vehicles and the company's latest robotics company, Ford wants to revolutionize the way we deliver. The future is upon us.

Article by Roberto Guida

The article “Hey DAL-e I want a new car”: Hyundai and the robot dealer comes from Tech CuE .