The impact on the high-end is a major trend for Xiaomi products in the first half of the year.
On the main mobile phone product line, the digital series has been completely expanded, with a luxurious lineup of medium, large, and super large cups. In addition, the MIX series, which is positioned as "exploration", has also returned, continuing to lead Xiaomi's "products of tomorrow".
Then Xiaomi Flipbuds Pro (Flipbuds Pro) was fully configured and prepared to take on the "high-end" and "flagship" positioning of Xiaomi TWS in terms of "noise reduction" and "sound quality".
In addition, Xiaomi's notebook products have also been re-planned, cutting into the high-end market with high-end OLED screens, and launched the Xiaomi Notebook Pro 15. However, in terms of performance, the Xiaomi Mi Notebook Pro 15 equipped with the MX450 unique display should be classified as a "creative book", not an "all-rounder".
▲ Some specifications of Mi Notebook Pro X 15.
Just like the digital series of Xiaomi mobile phones, Xiaomi has also launched the notebook series. Based on the Pro, it has launched an "all-round" Pro X 15, which fills up the gaps in the Mi Almighty market and carries a price of 10,000 yuan. , Began to rush to the high-end market.
Mi Notebook Pro X 15 debut
The Mi Notebook Pro X series is temporarily only 15.6 inches in size, and the color scheme is only "space-time gray".
There are two configurations and prices, which are:
- Intel i5-11300H + GeForce RTX 3050 Ti + 16GB + 512GB, priced at 8499 yuan;
- Intel i7-11370H + GeForce RTX 3050 Ti +32GB + 1TB, priced at 9,999 yuan.
The appearance design of the Mi Notebook Pro X 15 continues the design elements of the Mi Notebook Pro series. It also has a CNC integrated process and uses a 6-series aluminum alloy.
However, due to the addition of the Nvidia GeForce RTX 3050 Ti discrete graphics card, the Mi Notebook Pro X 15 has some adjustments. Relatively speaking, it is a bit thicker and heavier than the previous Pro series.
The overall size of the Mi Notebook Pro X 15 comes to 348.9mm x 240.2mm x 18.47mm, and the weight comes to 1.9kg. The rest of the details are not much different from the Mi Notebook Pro 15.
The Mi Notebook Pro X 15 in two configurations is equipped with a 15.6-inch OLED screen with a resolution of 3456 × 2160.
Samsung E4 luminescent material, 600nit peak brightness, 100% DCI-P3 wide color gamut, and factory calibration are the same as the Mi Notebook Pro 15.
In order to prevent the "burn-in" phenomenon on the OLED screen, Xiaomi has upgraded the corresponding display solution in Pro X 15, introducing the functions of "screen display" and "live wallpaper".
In terms of specifications, all Xiaomi Mi Notebook Pro X 15 series come standard with GeForce RTX 3050 Ti discrete graphics, supplemented by dual fans and dual heat pipes for heat dissipation, but the maximum power of the graphics card is about 40W (shown on the official website), which is somewhat conservative.
In addition, the memory of the Mi Notebook Pro X 15 has also been upgraded to the dual-channel LPDDR4x 4266MHz specification, which will have better performance.
In terms of expansion, the Mi Notebook Pro X 15 is a lot richer. In addition to a Thunderbolt 4, a USB-C (charging and 10Gbps data transmission), it is also equipped with an HMDI 2.1 and two USB A 3.2 Gen2 ports, no SD The card slot is a small pity.
With the addition of a high-power independent display, and with the original standard voltage processor, the power supply of the Mi Notebook Pro X 15 has reached 130W. Although it is still a USB-C interface, the original power supply is a traditional style, not a PD charging head.
However, the Mi Notebook Pro X 15 is compatible with PD fast charging, but it is not full when the power is fully turned on. The built-in 80Wh battery capacity is slightly weaker than the Mi Notebook Pro 15 in terms of battery life. The former is 11.5 hours of local video playback, while the latter is 13 hours.
To be precise, the Mi Notebook Pro X 15 is actually based on the Pro version, adding a "high-performance" unique display, and the price is correspondingly higher, which is exactly the same as the layout of the Mi 11 series.
Become a 10,000 yuan club
In terms of specifications, the top-equipped Mi Notebook Pro X 15 is the highest-end notebook product launched by Xiaomi this year.
▲ The Mi Notebook Pro X 15 i5 version will be released for 7999 yuan.
In terms of pricing, it is also one of the few Xiaomi products whose price is close to 10,000 yuan, while the previous one is the folding screen MIX FOLD.
Looking back, whether it is a notebook product priced at 10,000 yuan or a smart phone of several thousand yuan, "full configuration" is still the main theme of Xiaomi products.
On the premise of the excellent screen quality of the original Pro series, the Mi Notebook Pro X 15 makes up for the shortcomings of absolute performance, and faces a wider audience.
In the promotional video on the official website, the Mi Notebook Pro X 15 can be used as a business presentation PPT, can also replace the game book entertainment, and can also become a productivity tool for creative workers.
The Mi Notebook Pro X with a GeForce RTX 3050 Ti discrete graphics card takes the road wider. At the moment, hardware of this specification is worthy of a price close to 10,000 yuan.
In the past, "1999 yuan" was the label of Xiaomi. In order to get rid of it, Redmi separated to undertake "cost-effective". The original Xiaomi has turned to the "full configuration" approach, which is to give you the best configuration on the market at the same price.
Whether it is the previously released Mi Notebook Pro or the newly released Mi Notebook Pro X 15, it is such a product strategy. If you want to get better specifications at the same price, Xiaomi is a good choice.
But in retrospect, can the brand be able to hold the millet notebook priced at 10,000 yuan? In other words, with a budget of 9,999 yuan, would you choose Mi Notebook Pro X 15?
This problem not only exists in Xiaomi notebooks, but also extends to Xiaomi's mobile phone product line, or the same is true for all Xiaomi products. It is a brand upgrade problem that Xiaomi needs to solve urgently.
Brand upgrading is a process of precipitation, and it cannot be accomplished overnight with a few new products. Applying to Xiaomi here, even if this year's Xiaomi Mi 11 series and Xiaomi Mi Notebook Pro series have achieved good results, it does not indicate that this year's Xiaomi brand has been upgraded and has a premium ability.
However, the success of the Xiaomi Mi 11 series this year will indeed promote Xiaomi's ecological products. The Mi Notebook Pro X 15 is also included in this list. It is a good start and a good momentum.
Is "ten thousand yuan" high-end?
In consumer perception, price is an attribute that is particularly easy to perceive, and it is also a way for ordinary consumers to verify high-end products. For some products, high prices will increase the quality and reputation of the product.
The gold price of mobile phone products is around 2,000 yuan, while that of notebook computers is around 5,000 yuan. This is the general consumer's inner positioning for such products.
And if the price is over 10,000, it is almost a "high-end" existence in the subconscious. In the past, digital products with a price of 10,000 yuan were often high-end products among big brands, occupying almost the top of the pyramid.
For Xiaomi, whether it is MIX FOLD or Xiaomi Mi Notebook Pro X 15, the value of the product is worth tens of thousands of yuan, and there is even some "cost-effective".
But for those who do not understand consumer electronics, the parameter specifications are not intuitive, but the price of over 10,000 is direct enough to subtly move the product closer to the "high-end".
The price of 10,000 yuan cannot be equated with the high-end, but it can plant a high-end "cause." As for whether the "result" is ultimately achieved, it still depends on whether the product and brand can sustain it.
Going back to the Xiaomi Mi Notebook Pro X 15, the full price of 10,000 yuan can be said to be a cause. As for the result of "staling in the high-end market", it depends on the product performance and Xiaomi's ecological restraint.
#Welcome to follow Aifaner's official WeChat account: Aifaner (WeChat ID: ifanr), more exciting content will be provided to you as soon as possible.