The Internet has changed the way and efficiency of information transmission, while also greatly expanding the people and things we can see. No, I once again saw the childhood "Thanksgiving Education" speech video on the short video platform.
▲ Students collectively wear masks to cover their eyes, which turned out to be "Thanksgiving Education". Source: Screenshot of The Paper News Video
The moving background music, coupled with the lecturer's chicken soup-style speech, soon, the children began to bow their heads and sobbing, tears fascinated the eyes, and then even more affectionately confessed to their parents:
Mom/Dad, you have worked hard.
Nearly 20 years later, this kind of routine speech still has a market, which is also a wonder. And one of the core of gratitude education speeches-background music, is now also used in various soul chicken soup and success learning speech videos, earning countless audiences' praise and touch.
Why does this kind of routine work all the time, and when did video background music (BGM) become a tool to motivate viewers' emotions?
In order to immerse you in the video, background music has become standard
The exact time of the birth of video background music is now difficult to study. We can only understand how music becomes an important content element of video and how to complete the tooling from the first carrier of the content medium of video-film. Expression affects your and my emotions.
What's interesting is that the element of video background music is not a product of the sound film era. As early as the infancy of the film-the silent film era, it has been the norm to add music to the film.
In 1895, the Lumière brothers successfully screened the film "Factory Gate" in France, marking the birth of the film. In the following ten years, the film has developed rapidly, from niche entertainment to a successful mass entertainment page, the studio Actors, photographers, movie theaters and other industries we are familiar with today have appeared one by one during this time.
▲ "Factory Gate" records the scene of workers walking out of the gate.
At that time, the movies shown in movie theaters were basically silent films, that is, silent movies. Although the pictures were simple, the reproduction of the real world still attracted a large number of audiences, and in order to prevent the noise of the projection machine from affecting the viewing and setting off the viewing. Atmosphere, many theaters will invite large or small bands to perform live, comedy films perform cheerful songs, and tragedy films perform low, fast-paced songs.
This kind of screening format that emphasizes the atmosphere through songs still exists today. They are mostly called symphonic audio-visual concerts. For example, the audio-visual concert "Harry Potter and the Sorcerer's Stone" entered China in 2017 and completed it in Shanghai. The show.
▲ Picture from: harrypotterinconcert
Apart from enjoying the visual effects brought by the large screen, the live audience will also have the soundtrack performed by the live symphony orchestra, which further enhances the audiovisual experience.
However, due to factors such as the local culture and the professional abilities and habits of the performers, in the silent film era, different movie theaters screened the same movie, the soundtrack may be different, and the experience would naturally be different. The movie was matched with appropriate songs. But it made many projectionists a headache.
The advancement of technology has changed everything, and the sound film is here.
In 1927, the first audio feature film "The Jazz Singer" was released, and audio films have developed rapidly since then. Its appearance also introduced dialogue elements to movies, and the barriers to viewing and appreciation were further reduced. Soon movies became a global mass entertainment industry.
▲ "The Jazz Singer"
As a new art form, film has learned a lot from the fields of literature, music, drama, painting, etc. The content form of "story", which has been recognized by a broad audience in the field of drama and literature, has become a film. The mainstream of the field, especially in commercial films, has also led to most people now actually discussing narrative films when discussing films.
Narrative films often emphasize the advancement of plots to immerse the audience in the process in order to achieve the purpose of empathy. Although the emergence of sound films brings dialogue and can imitate the real world to the greatest extent, this does not mean that the audience can be immersed in it.
At this time, music has played an important role as an important element of movies. As an ancient art, musicians have long used music to drive audiences' emotions. Just like drama and literature, filmmakers have also learned from music. In the field of art, by equipping the movie with exclusive music, it sets off the atmosphere and expresses the psychological state of the protagonist, and then drives the emotions, allowing the audience to subsume into the story.
Someone once did an experiment to remove the music from a classic movie. The audience couldn't watch it in less than 20 minutes, saying it was too boring. Professor Dai Jinhua, a professor of the Chinese Department of Peking University, also mentioned it in the open class of "Film Criticism" "Movie music is actually a tool that forces the audience to enter a certain state."
The reason why you and I weep, be afraid, and laugh when watching a movie is not only because of the plot, but also because of the influence of the movie’s music on emotions. Different rhythms and melody will have different effects on emotions. The cheerful and bright music is easy to drive positive. The opposite is true for emotions, and the opposite is true. There is even " Music Psychology " that specializes in the influence of music on emotions.
From the silent film era to today, movie music has always been one of the important tools for users to immerse themselves in movie stories. Just as movies draw lessons from ancient arts such as music, painting, and drama, with the development of the times, the instrumental application of movie soundtracks has also been applied to other fields.
The gratitude education mentioned at the beginning of the article is actually a typical case. Using background music to drive students' emotions. After all, there is no background music to back it up. It is not easy to make people cry only by routine and slogan speeches.
Of course, driving emotions is only one of the many functions of movie music. Under the influence of filmmakers, music plays an extremely rich role in movies.
Childhood shadows, symbols of the times, and background music have many functions
As mentioned above, the main role of music in movies is to drive emotions and immerse the audience in the audiovisual stories shown in the movies. Thriller movies have especially many applications of music, and they also make a lot of music become The "childhood shadow" of a generation.
The classic thriller film "Jaws", released in 1975, kicked off the summer wave, but it was also regarded as a childhood shadow by many people. When the sharks approached the protagonist, the film music "Shark" sounded, despite the soundtrack. There are only two notes, but the low, increasingly rapid rhythm makes people suddenly nervous, and the feeling of danger is approaching spontaneously.
(Turn to the end of the text, click to read the original text, look for the yellow underline to watch the original video clip)
From the current point of view, the sharks in the film are not too scary, but with this intense and deep music, the effect is different. The director of "Jaws" Spielberg said after the movie "Half of the credit for the success of the Jaws movie belongs to the soundtrack." John Williams, who produced this soundtrack, won an Oscar for this.
In the popular TV series "The Hidden Corner", in addition to being praised by the audience for its plot intention, its soundtrack "Little White Boat" also sparked a lot of discussion. On Weibo and other social media, netizens commented that it was "creepy."
This melodious tune is always accompanied by some creepy scenes, like the scenes of corpses in the film. The strong sense of contrast also drives the audience's "fear" emotions.
The Japanese movie "Summer of Kikujiro", which was recently released in China, conquered countless audiences with a song "summer". The melodious and gentle tunes calmed people down without knowing it, and their emotions became peaceful. Many people call it a "curable" cause.
Of course, the role of music in movies does not stop there. As the carrier of popular culture, music is also regarded as a symbol of the times in movies. In the 2015 dark horse movie "Charlotte Annoyance", the protagonist Charlotte dreamed of returning to the 90s. After walking out of the hospital, the song that followed was "1997".
This song of great epoch significance is a reminiscence of many people. In the film, it serves as a symbol, which means that the protagonist Charlotte returned to 1997 and corresponds to the plot of the movie.
In addition, "Meet Ninety-Eight", "Nunchakus", "Those Flowers" and other highly sung songs in the 1990s appeared many times in the film. Obviously, they also emphasized the plot of "Back to 1997" with songs. , To evoke the audience's memory through music, so as to better immerse themselves in the story shown in the movie.
In the movie, the visual images and music are like strange chemical reactions, bringing people different feelings and mobilizing people's emotions. As a pioneer, the film's exploration of music application techniques is extremely rich, providing a wealth of cases and application methods for latecomers.
The increasingly popular short video is one of the beneficiaries.
In the era of short video, BGM has become a new meme
The advancement of technology has given birth to the new content form of film, while also providing creative soil for professional filmmakers. The same is true for short videos. The emergence of Internet technology has increased the speed of information transmission by thousands of times and has also given birth to Different content forms.
Short video platforms such as Douyin and Kuaishou are the products of technological advancement. At the same time, they have also drawn on the achievements of movies and other fields to establish a new set of expression standards.
Take a video of more than ten seconds and accompany it with a song. It is a standard short video. At the same time, the platform also prepares a lot of music for users to choose from. For example, TikTok will also set up topics in the early stage to guide people Complete the challenge under the fixed song.
▲ In the release process of short video applications, most of them have a soundtrack, and the platform prepares a lot of available music for users
This method greatly reduces the user’s video expression threshold, and at the same time provides a template for countless users. Even short video platforms have also introduced editing software designed for mobile phone editing, such as silhouettes, to reduce users. The threshold of video production.
The importance of music is self-evident. Before Kuaishou invited Jay Chou to settle in, in addition to the importance of Jay Chou's influence, his song copyright is also one of the reasons.
The success of short video is not only because the intelligent recommendation algorithm meets the needs of users, but also because it lowers the threshold for user expression and provides ordinary people with a video production template.
Of course, the popularity of short videos also made the video soundtrack (BGM) popular. As a song released 16 years ago, "Kiss Everywhere" became popular again because of the short video platform, and only the topic of Douyin was played on the platform. The amount reached 2.28 billion.
This song with the golden age of Hong Kong's entertainment industry gives the short video a layer of retro nostalgia, which is exactly the same as the expression of music as a symbol of the times in movies, except that movies require more professional knowledge and skills.
Matching different videos to the same song (BGM) and spreading them at a rapid rate of virus fission has become the norm on short video platforms. It has even performed a form of secondary adaptation of music and creation of lyrics. There are many adaptations of "Kiss Everywhere" on Station B.
Similar things are still happening.
Driven by short video platforms, video soundtracks have become one of the memes with great potential for explosions in the Internet era.
The title picture comes from: the movie "Summer of Kikujiro"
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