GPT-4’s stronger logo is originally hidden in the logo

How can it be seen at a glance that the $20 GPT-4 is stronger than the free GPT-3.5?

OpenAI's answer is to compare the logo.

The former is a star and the latter is lightning.

It may seem confusing at first glance, but in fact, starting in 2023, the shining "four-pointed star" next to GPT-4 has become a global wild synonym for advanced AI products.

AI all over the world is flashing for you

In the past year, technology companies have been eager to train large models, implement AI into functions, and let users know that they are at the forefront of technology.

If you do a little statistics, you will find that the "four-pointed star" appears frequently in the AI ​​world and has become a symbol of this expectation.

Two top chatbots, Google Gemini and GPT-4, meet at the top of their game. Comparing performance and computing power, they compete in terms of how much information they can process. However, they have similar aesthetics regarding logos.

Products in the vertical track have become more "specialized in the industry."

Spotify's shuffle function is more intelligent and tailored to personal tastes because of AI. When the playlist contains more than 15 songs, it will recommend one song for every three songs.

Adobe's PS is more "fool-like" and is closer to the beautiful pictures. The AI-based generative filling function allows you to select objects and enter prompt words to add, delete or expand content, and express your ideas at an unprecedented speed. become reality.

Practical tools necessary for workers and students, Notion, Kingsoft Docs, and Grammarly are more proactive in helping users process text in a fancy way, and the buttons must be eye-catching.

Especially for Notion, even the color of the icon is thoughtful, using noble purple.

Of course, there are also some products that are not satisfied with one skill and move closer to larger and more complete productivity applications.

Zoom's AI Companion allows a person to be in a meeting without being helpless, generating meeting summaries, email responses, etc. to deal with threats from giants such as Google and Microsoft.

DingTalk, which is famous for its "check-in", does not want to be just a management tool that makes workers miserable. It is determined to explore future working methods and integrates the functions of "ChatGPT", "Midjourney" and "Notion".

In fact, it is not limited to software. Samsung’s first AI mobile phone Galaxy S24 series also has a beautiful figure that we are familiar with.

Those who chat, write emails, and do design, why do so many AI products have the same logo style?

In other words, when various functions become more advanced, better understood, and more customized due to AI, why do they invariably choose to be packaged with a "four-pointed star"?

Product designer Jordan Rothe put forward a point: The increasing popularity of AI in daily life means that we need a "visual shorthand" to fill the gaps.

He has been designing AI applications since 2018, hoping to use icons to concisely express "this information is provided by AI", but there has never been a good way. Now, the answer may present itself.

What is so special about the "Four-Pointed Star"? We might as well conduct a non-serious, non-rigorous, non-objective study.

Technology has a friendly face

If we use color to describe it, AI should be a "cold-toned" technical field. Whether it is algorithms, large models or robots, it feels like staying away from it.

However, from the most direct and metaphysical point of view, the "Four-Pointed Star" looks friendly, and there is some contrast between it and AI.

This may be intentional on the part of the designers. Zoom’s chief product designer once said in an interview that he chose the “four-pointed star” because it brings “surprise and joy” to people.

So, how do we perceive this energy from the "four-pointed star"?

The "four-pointed star" can naturally remind us of the starry sky above our heads. At the same time, it is also the product of a certain convention. There is no road in the world, but it becomes a road when more people walk on it. Our understanding of a certain sign depends on it. a long-lasting consensus.

The "four-pointed star" appeared very early in the Internet industry and is one of the first generation emojis.

In 1999, Japanese designer Hotaka Kurita, the father of emoji, took inspiration from comics, Chinese characters and street signs and developed 176 12 x 12 pixel color images for his telecommunications company, including the "four-pointed star".

This actually reflects one of the advantages of the "four-pointed star" – it is easy to recognize and can be seen clearly in limited pixels. Similar to Twitter's "Little Blue Bird" killed by Musk, it is simple, stylish, and very compatible. It can be as small as a mobile phone screen or as large as a billboard, and its shape is very easy to identify.

Around 2010, when emoji were standardized by the Unicode Alliance, each emoji had a unique character encoding to achieve compatibility with different systems, devices, and platforms.

However, emoji styles are not uniform in different places, because the Unicode Alliance only provides reference shapes and text descriptions of emojis, and technology companies can fine-tune them according to their own design guidelines.

Although the ancient painting styles of the "four-pointed star" on each platform are different, the meaning is similar. The official Unicode documentation explains that it conveys "a new, clean, and impressive feel."

After being widely used by a large number of users on social media, the definition of emoji reference website emojipedia remains the same: used to express various positive emotions – love, happiness, beauty, gratitude, excitement, freshness…

It is worth mentioning that the "four-pointed star" is still one of the top ten popular emojis of X (formerly Twitter) in 2023. Its popularity is as popular as the all-purpose "laughing and crying" emoji, and its vitality will never fade.

In addition to chatting, posting updates, and writing posts, we can also see "four-pointed stars" in many places.

Duolingo, a language learning software that specializes in encouraging students to learn, will use the "four-pointed star" special effect to praise you for answering the questions correctly, combined with the jingling sound effects and "Thai pants hot" praise, to constantly cheer you up.

Friends who like animation and games should be familiar with the "four-pointed star". When highlighting the charm of characters and food, you may use it to achieve the "bling bling" effect.

Perhaps it is a coincidence that the recently popular text-to-video model Sora is named after the Japanese word "sky". The research team believes it can "awaken unlimited creative potential." This phenomenon is very interesting. Japan’s own AI industry cannot catch up with the United States, but its culture can influence Silicon Valley.

In short, AI wants to work for you, starting with the signs you like it.

The unexplainable is simply called magic

However, the "four-pointed star" is far more than just a symbol with a positive meaning, friendly image, and easy recognition. It also has an extended meaning – magic.

Let’s take the animation scenes as an example. When the protagonist transforms or casts a spell, he is often surrounded by special effects such as stars, and then gains some kind of powerful ability, turning defeat into victory and creating a cool plot.

Perhaps because of this symbol, even before the first year of AI in 2023, the technology industry often used the "four-pointed star" to highlight the "sensation of high-end" and flaunt the magic of technology, making products more or less related to AI, algorithms, automation, and machine learning. On the relationship.

▲ Google Docs..

For example, Google Photo launched the "Enhance" and "Suggestion" functions in 2020, and Google Docs launched the "Explore" function in 2016.

▲ Google Photo.

In other words, Google linked AI functions to the "four-pointed star" at least seven or eight years ago. Going round and round, Google, which first proposed the Transformer algorithm in 2017, may also be the "origin of all things" that marks AI.

In fact, when processing pictures, we can also manually adjust the brightness, saturation, and contrast, but by clicking on the "four-pointed star" and using a certain algorithm with one click, things become easier.

Therefore, this logo seems to have told users: no complicated operations are required, just click on the shiny icon and wait for the transformation to take place.

The same is true today. The "intelligent deletion" function of PS added by generative AI is symbolized by a band-aid and a four-pointed star. In fact, PS also had tools to remove something such as the repair brush before, but AI has made the function simpler and more accurate.

However, the evolution of AI has actually brought about two results: first, the product has become easier to use, and second, the technical principles have become more difficult to understand.

In March 2023, Microsoft published a 154-page early research report, calling GPT-4 the "spark of general artificial intelligence." The bottom layer of a large language model like GPT-4 is a huge deep neural network. Perhaps no one can really understand what is happening in the deepest part of the model.

This also means that AI becomes more like "magic". Similarly, the prompt words are ridiculed as "spells", and the process of training AI painting models with massive materials is jokingly called "alchemy".

The ancients did not understand electricity and called the arc of electricity during storms magic. When AI is also indescribable, it is easier to accept the metaphor of magic.

From this perspective, the "four-pointed star" also has the effect of bypassing the technical black box and marketing the bright side of AI. We may not necessarily understand or care about the operating mechanism behind the scenes. AI is the "magic" itself.

However, following the "four-pointed star" may not mean laziness.

You use it, I use it, and others use it. The "four-pointed star" gradually became an industry standard and visual norm, which in turn led to a subtle marketing strategy – with this logo, it means that it is all in AI.

At the same time, the "four-pointed star" may not be qualified as a logo because its meaning is relatively vague. If it is not accompanied by a text description, it often only indicates that it is related to AI, and cannot have a clearer direction like buttons such as "Save" and "Send".

In this era of AI, it is not all a world of “four-pointed stars”.

The logo of the AI ​​open source startup Hugging Face is a friendly smiling face and open hands, showing the spirit of openness and caring, and echoing the open source nature of the community.

Musk, who loves the X symbol, launched the AI ​​chat robot Grok. The logo adopts a cool style and a sense of technology, which is more sharp and cold, in line with his main character of rebelliousness and good at ridicule.

When I asked GPT-4 to design a symbol to represent AI, it chose a design that combined elements of "brain" and "circuit."

I asked GPT-4 to explain it to me, and it made sense.

On the one hand, the brain is a symbol of intelligence, representing thinking, learning and decision-making, and intuitively conveys the core of AI functions – imitating the human thinking process. On the other hand, circuits are the basis of electronic technology, symbolizing the working principle of AI and the essence of computer science.

After my questioning, it also criticized the "Four-Pointed Star": although it can attract attention and convey an innovative and magical atmosphere, it is not direct or concrete enough to demonstrate the technical characteristics of AI.

Interestingly, if you directly search for "AI icon" on Google, the first few lines are a combination of wires, brains, gears and other elements. GPT-4 may also learn from training data. Although understandable, the answer seems cold and makes people want to ignore it.

I asked GPT-4 to be more humane, and it drew the following logo. The elements were not changed, but were changed to warm colors. It is an AI with very own ideas.

The choice of GPT-4 may also show that the "four-pointed star" is not a dispensable decoration, but a more humane choice dominated by human aesthetics, and quietly affects our view of AI.

In the 1990s, the Internet was called the "information superhighway," but now the term seems very dated. When everything in the future is surrounded and changed by AI, how should we describe and refer to AI is another interesting question.

It is as sharp as autumn frost, and can ward off evil disasters. Work email: [email protected]

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