A very interesting news is that announced by Google on its pages in which it takes sides against fake news on climate change. Just a few weeks ago he had already decided to block content related to no-vax movements on YouTube . Now another step for a more correct use of the news and to limit the spread of false or misleading information.
The argument, as mentioned, is that of climate change which very often are at the center of debates between completely opposite factions of thought, despite the wide presence of confirmations from the scientific community.
Google and the stop to fake news on the climate
The decision coming from Google seems to be of economic reason and related to the advertising business. According to the statements, on the official page , the content creators who use Google as well as all the companies that use its advertising, have complained that they no longer want to appear alongside information related to fake news on the climate.
Google speaks, in particular, of deliberately false news but also of information that denies that the planet's climate is undergoing warming or that human activity is one of the factors responsible for climate change. In this work, Google has used the assistance of scientific experts to define the policy that will be used in the selection of content . The company, however, ensures that room will always be left for information relating to climate debates while those that claim false facts will be removed.
The mechanism, which will come into operation in the coming months, will be partly governed by automatic recognition systems and partly by human review processes.
The age-old problem of fake news
The campaign promoted by Google in favor of the removal of fake news is only a portion of a larger activity carried out by service providers and social networks. The web was born as a free place but with the passing of the years and the advent of an increasingly pushed digitization it has also become a source of extreme fragmentation of information . So much so that being able to distinguish what is true from what is false is extremely complicated.
In fact, if on a superficial analysis the choice of Google could also sound like a limitation, it is also true that being subject to what is called an infodemic can be a threat to citizens and institutions. The founder of the WWW (World Wide Web), Tim Barners-Lee, after 25 years from the first web page, had promoted a worldwide campaign to save the web . A sort of Magna Carta to protect the users of the network from false information, hatred and prejudices .
As web surfers, we can be careful in information, trying to evaluate the news and avoid promoting it and making it viral in case of false or misleading data . In particular, it is important to try to find, where possible, the authentic source of a news to avoid running into false information circulating on the net, gradually getting bigger. In case there are still doubts, we do further research and try to identify comments from authors who are experts on the subject who support or not the thesis we have read. Finally, let's take the time to carefully read all of the text without dwelling on catchy headlines or just portions of information.
The article Google takes sides against fake news on climate change comes from Tech CuE | Close-up Engineering .