Google Search continues its evolution by updating the “About this result” feature that allows you to understand why a certain search result has been proposed to us. The new feature is part of the perspective of making the mechanism behind Big G's highly evolved search engine a little more understandable . In fact, in the search results we will find data on why that page is shown to us in terms of related words and links with other pages.
A bit of history
Google was founded in September 1998 by Larry Page and Sergey Brin, two students from Stanford University. Their original idea was to create a more performing search engine based on the exploitation of relationships with existing web pages. Soon the new search engine made its way among other competitors, including Yahoo, MSN, quickly becoming the most popular among the web tools .
However, Google affirmed its presence in the market and on the web not only thanks to its excellent search skills but above all by creating a vast ecosystem of tools available to people. From e-mail to online archiving, from Android to the creation of devices such as tablet computers and integration into home automation.
How Google search works
Google, like many other search engines, works thanks to three main mechanisms in addition to its own indexing algorithm which is obviously not known.
- Scan. Programs, called crawlers , search for new pages on the web and create a table in which each new page is associated with its Uniform Resource Locator (URL).
- Indexing. The table created before is then populated with other information that the crawlers are able to extract from the different web pages. On the basis of this information, the so-called index is built, a sort of large list in which to search for information.
- Publication of results. The last phase is that of the search: when a user starts a search on Google, the engine processes the answer starting from the index and arranging the results based on numerous factors . Among these certainly the language and location but also user profiling data to be able to show only content that is more relevant to their preferences.
Over the years, Google has hugely refined its profiling capacity thanks to its vast presence in numerous web services. Among these there are to remember all the products related to marketing and advertising which, although they should guarantee anonymous profiling, many researches have shown to be able to correlate profiles and users.
The new feature in Google Search
Earlier this year Google had already launched "About this result" to check the origin of information from Wikipedia . With this new function, the company wants to make its search method even clearer , returning information relating to the correlations with the words used by the user.
On the results page there will be the classic three dots that indicate the presence of additional options and among these "About this result". The functionality will therefore make it easier for us to understand why this result was proposed to us by Google . This is part of the plan to increase awareness of what is done on the web, thus understanding how we trigger the production of results on the web and possibly improve our ability to search for information.
Currently the feature is only available in America and only for English language content. However, it is likely that in the coming months it will also be released in our country and for pages in different languages. A decisive step in web education which, unfortunately, is still not very well used.