Contact forms and forms are essential to enhance your business and create a relationship with users. The contact forms are in fact the junction point between the company and the public interested in the products it offers, and must therefore be studied in such a way as to make the user feel welcomed, as if he were in a physical store. In addition to contact forms, it is also important to think about landing pages to convert navigation into a purchase . Creating great pages, however, requires technical knowledge of web design, copywriting and programming . A landing page and contact form generator allows you to have a professional result in a few minutes and without having any technical knowledge. The choice of the generator is fundamental, as an excellent landing page allows you to increase the conversion rate and translate it into earnings for the company.
Forms and contact forms at the base of good marketing
Why is taking care of the contact form so important? Making yourself available to be contacted gives the user security , ensuring that on the other side there is someone willing to listen to him and help him. The form shortens the distance between those who surf the site and those who sell the products, creating a fast and efficient channel to use. Even and especially at a time when most of life has moved to the web, knowing that you can contact a human operator helps you feel less estranged. In general, then, a well-managed contact form allows you to have a return also in terms of marketing . If the user is encouraged to contact the company, it will be able to collect user emails and, upon request, create personalized campaigns for offers, services and new products.
Every self-respecting contact form must have a field for the user's name, his email to be able to contact him again, a subject and the body of the message. You can then add other fields, but keep in mind that the less information you need to enter, the more the user will be encouraged to contact the company . Green light to checkboxes, preferable to text fields. Checkbox and curtain are much more immediate, but always without exaggerating. No to too personal questions: a user is not inclined to give too much information about himself . Better to keep it simple, letting people themselves make their data available when they become loyal customers.
A form must be easily identifiable : the link to the contacts must be clearly visible, so that the user immediately knows where to go. In addition to being responsive and adapting to any type of resolution, the form must be easily navigable and fully visible, so that the user is immediately clear what information to enter. After completing and sending the message , a confirmation must be provided for the correct conclusion of the operation . A simple text of confirmation of receipt avoids leaving the user in doubt and increases the possibility of a future contact. At this point it is all in the hands of customer service: ensuring timely and comprehensive answers is the basis of good communication .
The article Form and contact forms: indispensable allies for marketing comes from Tech CuE | Close-up Engineering .