- Catch fish launches a recycling clothing platform, how can I buy second-hand clothes with peace of mind?
- Why did he move the vegetable market into the art gallery?
- Blue Bottle started to set "oat milk" as the default option in a small range
- "Hole shoes" Crocs wants to become a zero-carbon company
- Tentree: A tree planting company that sells clothes
Catch fish launches a recycling clothing platform, how can I buy second-hand clothes with peace of mind?
It once made more people willing to accept the purchase of second-hand books, but now the second-hand clothing platform is officially launched . Can it allow the public to buy second-hand clothes with greater peace of mind?
Catching more fish myself also frankly confessed in his tweet in April this year that there are many benefits of recycled clothing, but it has been difficult to popularize in China, mainly because of the impression of "second-hand clothes = dirty + outdated" in many people's minds.
In order to solve these two pain points, catch more fish and put the experience of selling second-hand books on clothing.
"Second-hand ≠ Dirty": Just like receiving books, Duo Catch will first purchase second-hand clothes from the user, and then disinfect and refurbish it. With the addition of Duo Catch's tag, a 7-day return service is provided.
"Second-hand ≠ obsolete": Just as Ducauyu uses algorithms to estimate the scarcity of second-hand books for pricing, when they receive second-hand clothing, they will also consider whether the clothes are worth buying twice.
▲ Catch more fish "Circular Clothing Store"
Before launching on the online clothing platform, Duozhuyu also tried a wave of its offline "circular clothing store" and witnessed the change in the expression of customers who entered the store from tentatively examining each item to relaxed and immersed. At the same time, it uses sales experience to find out which brand of second-hand clothing people are more willing to buy.
Now, Duocauyu has launched the cycle clothing module on both the app and the mini program, which are mainly classified in two dimensions: brand and type.
Compared with other e-commerce platforms, in addition to the size and style information, the product introduction here naturally also includes the introduction of the "disinfection and renovation" process.
Another special feature of "Catch more fish" is that it adds a "Remind Me" button in the brand and clothing type introduction column.
I often think that by catching more fish, giving the second-hand book mark "arrival reminder" that I want is a way to let people like me who buy books faster than they read books "slow down":
I know I want to read this book, but do I need to get it right away? Nor is it.
Then wait for someone to be idle, I will buy it again.
Maybe the same can be done for clothes.
If you really want it, maybe you can wait a while, and wait for something more friendly to the environment.
I'm really waiting, and I can even examine myself again-"Do I really need it?"
▲ A group photo of He Zhisen and the stall owner
He Zhisen, deputy director of Fei Art Museum, often said that the vegetable market is the best art museum.
In 2017, he "started" the Guangzhou Agriculture, Forestry Meat and Vegetable Market, which is separated by a wall from the Hefei Art Museum.
▲ The adjacent Fei Art Museum and Guangzhou Agriculture, Forestry and Meat Market
He taught a course in the Landscape Architecture Department of the School of Architecture, South China University of Technology-"Landscape Created: Art Museum in the Vegetable Market", and took the students to the vegetable market for three months to exchange and study with the stall owner.
In the process, one of the students, Ma Zengfeng, discovered that the "hand" is an interesting entry point:
I learned that the traces on each hand tell the trajectory of each person's life. The hands of each pair of food stalls, meat stalls, and seafood stalls have different marks on their hands due to different working environments. Everyone who wears bracelets and chains has a story behind them about themselves, their family, or their elders.
▲ The story in hand
So they started the "Hand Art Museum" project in 2018-they took photos of the stall owner's hand and hung or pasted it on the stall.
This exhibition not only narrowed the distance between the stall owner and the art gallery and students, but also narrowed the distance between the stall owner and the stall owner, and everyone walked closer together.
Later, more different vegetable market projects were born in the course.
The tofu stall has become the "Tofu Art Museum"; a hole "grown" in the wall of the vegetable stall is connected to the Fei Art Museum next door. People who visit the art gallery can observe the vegetable market from this window and become " Peeped at the Art Museum".
▲ The stall owner thought that since there is an additional "net celebrity check-in" function, it can also sell artistic mineral water and get more income.
In the past three or four years of working on the Vegetable Market Art Museum project, the stall owners have moved from the opposite side to the group for warmth, and everyone has found a sense of existence and being cared for. This is a very delicate change. —— He Zhisen
This is the story of the birth of the "art gallery in the vegetable market".
Unfortunately, the vegetable market was demolished at the end of 2020 because it was told that it was an illegal building.
▲ The vegetable market became a community garden after being demolished
This year, He Zhisen was invited to do a responsive exhibition on the disappearance of the vegetable market, so today there is the exhibition "The Vegetable Market in the Art Museum".
This exhibition reconstructed the demolished vegetable market and played the recording of the conversation between He Zhisen and the stall owner six hours before the demolition of the vegetable market.
On each booth were prefabricated concrete panels with the owner’s name engraved on them, with lights, business licenses and, of course, photos of their hands.
▲ One of the stall owners went to the exhibition site
He Zhisen wrote in the preface of the exhibition: "Rebuild this demolished vegetable market and give 44 vendors the respect and courtesy they should have but never received."
Exhibition information: "X Space Plans in Downward Life", Chongqing Yuelai Art Museum, July 3 to October 8, 2021.
The CCTV documentary "The Artist Meets the Vegetable Market" also told the story of the transformation of the agricultural and forestry vegetable market.
Under the trend of plant milk, we can see the option of oat milk on the menus of more and more coffee shops, but the specialty coffee brand Blue Bottle decided to take the action one step further-replacing milk with oat milk as the default option.
"The New Consumer" found that Blue Bottle has set oat milk as the default option in at least two stores in the United States:
We now set oat milk as the default option for coffee drinks, because many customers prefer it. It can steam beautiful and shiny micro milk foam. Furthermore, oat milk produces fewer greenhouse gases than dairy products.
However, the Blue Bottle spokesperson was unwilling to share any information about this experiment, nor did he explain whether the changes will be implemented in other stores in the future.
I believe that in the next few years, more chain restaurants will use plant-based dairy products and meat as the default options, and provide real meat as alternative options.
As the price of plant-based products declines and consumer acceptance increases, this is the next phase (industry) will naturally transition to.
In recent years, "ugliness" has become a fashion trend, Crocs announced that it will transform into a zero-carbon company in 2030.
Why does a company that uses plastic to make hole shoes make such a promise?
Crocs CEO Andrew Rees said frankly-this is all for our young users.
▲ Andrew Rees, CEO of Crocs
Defined as "explorers", Rees said that most of these target users are Gen Z generations, and they all attach great importance to sustainability and corporate social responsibility. "We can know from research and we can see from social media. The connection is already very clear."
▲ In recent years, Crocs has created many "out of the circle" series through joint cooperation
What exactly does Crocs do?
First, by the end of 2021, the raw materials of the hole shoes will be replaced with vegan, to reduce the production carbon footprint. At present, Crocs is in the final stage of developing an improved version of the patented material Croslite;
Second, reduce the environmental loss of packaging as much as possible. As of 2020, 85% of hole shoes are not packaged, and they will continue to study to reduce the impact of packaging;
Third, create a "second life" for the product. Crocs will build a circular production chain to find new life for old products through refurbishment sales and other forms;
Fourth, pay attention to production resources. Previously, Crocs has recycled 45% of Croslite production scraps, and will continue to think about reducing waste. At the same time, Crocs plans to replace the electricity used in facilities such as offices and distribution centers with renewable energy.
▲ Brother Emsley, co-founder
In 2011, professional tree planter Kalen Emsley decided to form a clothing company Tentree with his brother Derrick Emsley and his friend David Luba. However, this is mainly for planting trees:
We are a tree planting company that sells clothes, not the other way around.
Tentree's philosophy is simple. Every time a user buys a brand of clothing, they plant ten trees-donating money to plant 10 trees to non-profit organizations in different countries and regions.
According to official data, as of August 29, 2017, Tentree had planted 15 million trees and set the goal of planting 1 billion trees by 2030.
Even though the concept is simple, Tentree still put a lot of thoughts on improving the perception of users.
On Tentree's official website, we can read stories about planting trees in different countries-from the number of trees planted, to the difficulties faced by different countries and regions, to the changes that planting trees can bring (ecology improvement, job creation, etc.);
Later, consumers can enter the unique code on each product to check the specific area where the tree was planted and what tree was planted for the donation brought by the sweater.
Although it is essentially a "tree planting company", Tentree, which focuses on basic models, has provided comfortable clothing from the beginning, and has continuously optimized the production process and choice of materials.
For example, change all cotton in the product to organic cotton; use relatively sustainable Tencel fiber (using wood pulp as raw material) and hemp fiber as raw materials; and develop REFIBRA materials that use recycled cotton materials as raw materials.
As environmental issues become more and more urgent, Tentree recently launched a more radical product "Climate+".
This project can be said to completely abandon the "clothing" part and return to "planting trees" itself.
What's interesting is that they measure the benefits of planting trees in a new way.
The most basic package, which can offset the carbon footprint of an ordinary American, is priced at US$4.9/month. Tentree will provide 17 trees of this kind every month; if you want to use a family as a unit, a package of US$8.4/month can cover four Average monthly carbon emissions per person.
In addition, Tentree has also created other more interesting tree planting packages: "International Long-distance Flight Package", "Order Takeaway", "Indulge in Avocado Package", "Chasing Drama Package", etc., to measure the amount of trees planted by different behaviors. .
As a "tree planting company", Tentree's greatest competitiveness may be that they can always come up with more interesting ways to attract people to (gei) and (qian) planting trees.
But there are also misunderstandings that need to be vigilant. Not all our behaviors can be compensated by planting trees or other consumer behaviors. In the final analysis, we still have to reverse the habit of over-consuming the earth.
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