Fade out of the TV in the living room, why did you start talking about returning again?

Television, a delicate device in contemporary homes.

Once upon a time, a TV with as large a screen as possible, a graceful TV cabinet and coffee table, and a row of sofas were almost standard in every living room and also represented the center of family entertainment.

But with the rise of smart phones, tablet computers and other terminals, young people today are more willing to spend their time on small screens, lying in bed or lazy couches for a whole day, and they are increasingly unable to turn on the TV. The reason for the button.

Traditional TV is gradually being abandoned by modern families. Why?

The most fundamental reason is that we no longer own the "screen" of TV.

Why is television isolated?

In 1926, British engineer John Baird successfully used photoelectric devices to transmit moving images as electrical signals; in the next room, people gathered around a glass screen and saw the appearance of these images.

The earliest television system in history was born.

The value of television to mankind is unquestionable. Just like airplanes and trains have changed the way humans travel, compared with newspapers and radios, the image content transmitted by television also represents an upgrade of audiovisual media.

At the same time, TV has also spawned a new kind of social activity: a family sitting in front of the TV, with some snacks and drinks, can kill most of the time, not only to meet the entertainment needs, but also to socialize .

The activity of competing for ownership of the remote control can also make almost every family enjoy it.

However, why decades have passed, and the dominance of the living room represented by television has gradually been eaten away by other devices?

We have explained one point earlier, that is, the appearance of various "screens".

Television is no longer the only way for humans to understand the outside world. Look around us. From office computers, to smart phones in pockets, even refrigerators, air conditioners, rice cookers, there will be a display on it, and we will do our best. Grab our attention.

The advantage of today's TV lies in its larger screen size and clearer content.

Another reason for the decline of television is that it has not been as thoroughly "Internetized" as computers, tablets, and mobile phones.

The hot "selling live broadcast" should explain the problem. In the early years, they are just small TV shopping stations, and the content is essentially the same as that of the shopping channels.

But why, nowadays, people like to watch live sales on their mobile phones, but have no idea of ​​watching them on TV?

Interaction plays a key role in this. You will see that live broadcasts on mobile devices are often more interactive. People can just pick up their mobile phones and click their fingers to complete a message and purchase. The entire process and threshold are far more than TV shopping. Order by phone" is much lower.

To solve this problem, it is necessary to eliminate the "sense of distance" between the TV and the user.

Now, a new round of competition around traditional TV has begun. With the iteration of the network, the popularization of intelligent applications, and the enhancement of chip capabilities, manufacturers have begun to tailor new solutions for TVs.

On the one hand, everyone has realized that TV needs to get richer and more competitive content, and in terms of experience, it is best that mobile phones cannot provide.

On the other hand, TVs also need to realize the same "Internetization" as mobile phones, and become a new smart terminal, pulling the distance between TVs and users.

In the final analysis, we need to give TV a new positioning and meaning.

Not only TV, but also the center of family life

Our evaluation criteria for TV remain the same: focus on image quality and improve performance. These basic parts are still the dimensions to measure whether a hardware device is excellent.

However, if television wants to change its current state of isolation, it does need to make more drastic changes in content resources, networking and interactivity.

In this regard, Huawei, which has just entered the TV industry not long ago, has given a reasonable development direction: "Smart Screen."

In Huawei’s view, it is not necessary to make a TV with traditional brand ideas and compete with traditional manufacturers. If you want to break through, you should break out of the original thinking constraints and make TVs like mobile phones and computers. Connected and thoroughly integrated into our space.

The evolution of this positioning also makes the "screen" of Huawei's smart screen significantly different from other TV manufacturers in application scenarios.

For example, when you turn on the screen, it is a big screen for watching movies and playing dramas, but after turning off the screen, the smart screen can also become a smart speaker, playing music in the background, or controlling smart homes and calling voice assistants. .

For the user at this time, what he is facing is no longer a TV, but a smart terminal with its own large screen.

Another thing worth mentioning is the acclaimed Changlian video call in Huawei's smart screens in the past. In the latest Huawei Smart Screen S series, with the magnetic camera on the top, users can call users of other Huawei devices in real time, and speak freely with family members and colleagues.

Imagine that when you need to hold a video conference when you are away from home, you can only answer it with your mobile phone, but when you get home, you can directly switch the picture to the big TV screen.

In this way, the two parties in the video are like being in the same space, and they are no different from face-to-face communication.

Huawei's Changlian video call is not only a connection between mobile phones, tablets and TVs. In the Huawei Smart Screen S series, it also supports Huawei and Honor children’s watches for the first time. Even if children go to school and play, they only need to wear On the watch, family members don’t have to worry about losing contact.

In addition, the Huawei Smart Screen S series also supports multi-party video calls with up to 100 people, which greatly reduces the cost of online communication during the epidemic. Even if you are separated from your family and colleagues, as long as you have a set of Huawei equipment, you can chat close at hand.

But you must not think that Huawei Smart Screen can only be used to watch TV and make a video call. In fact, relying on the distributed technology of HarmonyOS, Huawei also provides a unique solution for living room entertainment.

For example, distributed games. When you install the game on the TV and connect it to the mobile phone, the mobile phone can become a somatosensory handle, allowing you to have the fun of a "home console".

For another example, you can also open the "big screen K song" on the smart screen, and the living room will be transformed into an exclusive K room. In the future, you can invite relatives and friends to hold a party at home without worrying about the sudden silence of the air.

You see, is this kind of entertainment experience significantly richer than just watching movies and playing shows?

Not only that, for the mobile phone side, Huawei does not intend to separate smart screens from each other. Instead, it uses distributed technology to connect their data so that content can be seamlessly transmitted between screens.

In this way, the mobile game of Chicken Eater you are playing on your phone, the documents you are browsing, and the photos you took while traveling, can all be directly cast on the smart screen and shared with other people at home.

In the Huawei Smart Screen S series, the message board function known as "electronic sticky notes" has been further strengthened.

Nowadays, it not only supports simple text and emoticon information, but also can be extended to support rich media content such as voice messages, pictures, videos, etc., making the reminders and reminders between family members more intuitive and heartwarming.

As for the screen projection part, the Huawei Smart Screen S series also supports simultaneous projection of two mobile phones, and you don't have to worry about private content being seen by others.

How does it do it? To put it simply, when your mobile phone and someone else’s mobile phone cast screens at the same time, personal content such as notification messages, text messages and WeChat will not be displayed on the big screen, but games and videos will not be affected. Really achieve a balance between efficient content sharing and personal privacy protection.

Smart home is another focus of smart screens. If you have equipment such as speakers, doorbells, and sweeping robots in your home, then the smart screen can also be linked with them for remote control.

It is also an oversized "learning machine". For families with children, the Huawei Smart Screen S series also introduces Xueersi online school interactive classrooms for the first time, which is equivalent to the built-in rich and authoritative educational content, and learning with a large screen, you can also get better than mobile phones and computers. A more immersive experience.

Although many manufacturers are currently laying out their own ecology and opening up the experience of multiple devices, Huawei's advantage is that it can achieve deeper data transmission from the system level and cross-device collaboration, which also enables Huawei's smart screen to expand its functions. , Have greater initiative.

Use intelligence to return the TV to the living room

It must be said that it is not easy to find a new position for TV, let alone change the public's perception of traditional TV.

In fact, in recent years, many TV manufacturers have also tried to use new design forms to downplay the technical attributes of the TV itself. You can also see from Samsung's mural TV and LG's scroll screen products, they all hope to make the TV look more like a home product, rather than a simple screen.

Condensed to one point is to make TV more "sense of life."

This is also reflected in Huawei's latest smart screen S series: it adopts a minimalist style, which weakens the elements outside the screen, and when not in use, it can be like a picture frame, in the form of a home artwork. Exist in the living room, restraint and not disturb.

However, in Huawei's view, if traditional TV wants to go to the next step, it is not just relying on more mature technology or newer forms, but the key is "intelligence."

This is like a smartphone today, compared to a mobile phone that only focused on a single call function decades ago. Huawei Smart Screen is actually relying on more powerful networking and chip processing capabilities to achieve functions and experience beyond.

Because there is only this. Only television can emerge from the old era and change the original state of "dispensable."

As TVs become smarter, more and more families are clustering around the TV again, turning their attention back to this device that was once left out. We use it to watch video programs, play games, video chat, and even online shopping, which all prove that the big TV screen, as the core of home sharing, still has great development potential.

The future of TV is not only a competition of hardware and technology, but also a competition of content and positioning. How to make the information presented on the screen cater to the habits of users in the digital age, and transform the TV from an isolated "display device" to a diversified intelligence hub, is a question that every manufacturer needs to think about.

TV will eventually become the information hub of the family, and TV will be more than just a TV.

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