Following "Gene of Change" and "Organizational Innovation", on December 17, Professor Yang Guoan, a senior management consultant of Tencent Group and Dean of Tencent Qingteng, led the Qingteng teaching and research team, and conducted in-depth investigations of more than 20 Qingteng alumni in two years. After the digital benchmarking of enterprises and various industries, the new work "Digital Intelligence Innovation" was officially launched.
In this book, Professor Yang Guoan selected the digital intelligence transformation cases of different types of enterprises, and constructed the "Yang Wuhuan" roadmap for the digital transformation of Chinese enterprises. The trend of digital transformation and intelligent upgrading can move forward steadily, and it is an authoritative reading in the digital age.
This book is published by CITIC Publishing Group, with preface by Tencent Chairman and CEO Ma Huateng, Tencent Tang Daosheng, New Hope Liu Yonghao, Midea Fang Hongbo, Weilai Li Bin, Shell Peng Yongdong, Xinruipeng Peng Yonghe, Qin Shuo and many other companies Highly recommended by senior management, experts and scholars.
"Digitalization is not only about technology, but also about people. It is not only a tool, but also the strategy itself." Ma Huateng said in the preface. For business leaders, they should assume their own "responsibility for digital transformation" and promote the "responsibility for society". "Digitalization of Responsibility", the two will jointly build the cornerstone for the everlasting foundation of the digital age.
From "digitalization" to "digital intelligence"
Due to an epidemic in 2020, companies have accelerated the process of digital transformation, which also highlights the deterministic trend of the digital economy's in-depth penetration of economic and social fields.
There is only one word difference between digitalization and digital intelligence. What is the difference? From the perspective of the three stages of enterprise digital transformation proposed in "Digital Intelligence Innovation", digital intelligence is the stage from digital transformation to intelligent upgrade, which is a higher demand on the basis of digitalization. However, the current digital intelligence transformation of enterprises is mostly at the data level, and lacks the relevance of strategic deployment and practical implementation.
Moreover, in the process of digital transformation, the IT teams of some enterprises fell into certain misunderstandings when they landed, such as overly caring about a single technology itself, instead of formulating the overall technical architecture system and the business value that these technologies can create. At the same time, the pain points and needs of different industries are very different. How digital can help companies in different industries to transform and upgrade, and the path is also different. Due to the lack of reference cases, many companies that want digital transformation are slowly falling into the pilot dilemma in the process of practice. .
In this context, a new round of technology-driven business innovation has become an indispensable source of development for enterprises. From digital transformation to digital intelligence upgrade, it is the only way for enterprises to enter the era of wisdom.
Extending from "Yang Triangle" to "Yang Fifth Ring"
In an era of uncertainty, how to seize the opportunity of digital intelligence development, innovate organizational structure and development strategy, and promote the digital and intelligent transformation and upgrading of enterprises are topics that urgently need to be considered and explored.
Over the years, the "Yang Triangle of Organizational Ability" created by Professor Yang has been widely respected and used by enterprises. The "Yang Wuhuan" methodology mentioned in the book "Digital Intelligence Innovation" is just extended on this basis, dedicated to guiding companies on how to build and transform digital intelligence in the digital age, and help companies achieve sustained growth.
▲ Theoretical framework diagram of "Digital Intelligence Innovation Yang Wuhuan"
Entrepreneurs in the digital age usually face three major framework issues. Why do companies have to carry out digital transformation? Where does digital transformation start? How to ensure the effective implementation of digital transformation? The theoretical framework of "Digital Intelligence Innovation Yang Wuhuan" is the answer to these questions, including the five major links of strategy drive, business restructuring, technological empowerment, organizational upgrading, and change leadership. Intelligent technology, transformation and upgrading provides a frame of reference.
Among them, any link will directly affect the results of the enterprise's digital transformation. Entrepreneurs not only need to think about the entry point of digitalization, consider how to use technology to help the business field achieve digitalization, but also consider what talents and structures the company needs to match digitalization.
New Hope Group Chairman Liu Yonghao said that Professor Yang Guoan’s "Digital Intelligence Innovation Yang Wuhuan" transformation roadmap and three insights set forth in the book "Digital Intelligence Innovation" have inspired him a lot. "For companies like New Hope Group, which need to continue to explore and embrace new areas in a rapidly changing market, it is very meaningful."
Adhering to Qingteng's "co-creation" concept to create an innovation ecology for industry, university and research
In 2019, Professor Yang Guoan discussed the evolution of the future organizational structure of the company in the book "Organizational Innovation" co-authored with David Ulrich. The case companies are all high-tech types. In "Digital Intelligence Innovation", Professor Yang Guoan focuses on the future evolution of traditional enterprises in the real economy (this book is collectively referred to as "digital new immigrants").
In the book, Professor Yang Guoan selected five companies including Midea Group, Bianlifeng, Xinruipeng Pet Medical Group, New Hope Group, and Shell Search as typical cases. The case companies are mostly "digital new immigrants". On the one hand, it is hoped that the experience and lessons of "new immigrants" companies can help more traditional companies understand the nature of digitalization; on the other hand, new immigrant companies can also integrate "digital indigenous" companies As a reference in another dimension, understand the current development progress of companies with outstanding digital technology capabilities.
Professor Yang Guoan stated in his preface that the opportunity for the birth of "Digital Intelligence Innovation" was the discovery of the dilemma that it is difficult to find the best transformation and upgrade path for industrial digitalization. After conducting in-depth visits to more than 20 companies with Tencent Qingteng's teaching and research team, and organizing more than 80 digital special surveys and interviews, he felt the urgency of the company's digital transformation. Therefore, Yang Guoan injected the theme of digitalization and intelligence into the Peking University-Qingteng Future Industry Academy. Through co-creation with Qingteng students, he explored the best answers to digital transformation in different industries, and combined management practical experience and past theories to extract more solutions. The universal framework "Yang Wuhuan".
At present, Peking University-Qingteng Future Industry Academy has held the second phase, with students from nine areas including smart healthcare, smart home, smart finance, smart education, smart cities, industrial agriculture, cultural industries, as well as new offline scenarios and new consumption. Big industry. Among them, there are entrepreneurs who are transforming young scientists, and industry leaders who seek to keep pace with the times and have been deeply cultivated for decades. In the place where Qingteng "co-creates", they use digital thinking and capabilities to help industrial transformation and upgrading.
It is reported that, in order to thank the Qingteng entrepreneurs for their co-creation in the process of writing the book "Digital Intelligence Innovation", Tencent Qingteng cooperated with Tencent Magic Core to customize the "Digital Intelligence Innovation" Qingteng commemorative digital collection and distributed it to the Qingteng co-creators , This collection is limited to 500 pieces, only for commemorative purposes and cannot be transferred or traded. This is also the first digital commemorative collection of books in China.
In the future, digital technology will inevitably become an important starting point for most companies to improve their overall operating quality. "Digital Intelligence Innovation" draws a clear-framed "road map" for the digital transformation of enterprises, aiming to help Chinese entrepreneurs and executives who are on the road of digital transformation and intelligent upgrading see the way forward and find The direction will also provide assistance for the transition of China’s economy from a stage of rapid growth to a stage of high-quality development.
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