Don’t need 48,000, only 39,000, Fuji takes home with a 100-megapixel medium format!

The 2021 Fuji X Summit GLOBAL global summit is on schedule. As an example, Fuji introduced new software and hardware products at the summit with two cameras, three mirrors and one "film simulation".

Fujifilm can be said to be the only Japanese manufacturer that has not been involved in the field of full-frame micro-single. It uses APS-C format products for the public, while medium format products are for enthusiasts or professional players. The two new cameras of X Summit this time also have such positioning.

List of new product price information (will be listed in March 2021):

  1. Fuji GFX100S: 39,800 yuan
  2. Fuji X-E4: 5699 yuan
  3. Fuji GF 80mm F1.7 R WR lens: RMB 16,900
  4. Fuji XF27mm F2.8 R WR lens: 2680 yuan
  5. Fuji XF70-300mm F4-5.6 R LM OIS WR lens: 5390 yuan

Civilian "100 million pixels" medium format: Fuji GFX100S

I vaguely remember that Fujifilm selected the first medium-format mirrorless camera GFX50S for the launch event in the historic Nijo Castle in Kyoto.

In 1915 (Taisho 4th year), the Taisho Emperor's Succession Ceremony was held in the Ninomaru Palace, and Fuji chose this as the launch venue for an electronic product, which may also mean that the GFX series was enthroned.

Over the past four years, Fuji's GFX medium format product line has expanded to three models, the flagship GFX100S with 100 million pixels, the flagship GFX50R, and the original GFX50S.

▲ Fuji GFX medium format system, from left to right are GFX50S, GFX100, GFX50R medium format cameras. Picture from: FUJIFILM

At the same time, the GFX series has a fairly mature G-mount lens group. And relatively speaking, the pricing of the GFX medium format series of products is still close to the people, lowering the entry barrier for medium format cameras.

The biggest feature of the just-released Fuji GFX100S is that it is equipped with the same 102 million pixel back-illuminated sensor as the "flagship" GFX100, and the price is maintained at less than 40,000 yuan, which is for the "full frame" of 50 million and 60 million pixels. For the flagships, it is almost a dimensionality reduction blow.

In terms of specifications, GFX100S means a combination of GFX100 and GFX50S. GFX100S is equipped with the same 102 million pixel BSI sensor as GFX100, and the same X-Processor 4 image processor, and also supports 16bit RAW format output. GFX100s has phase focus, 0.18s auto focus speed, and shutter time lag has been greatly shortened.

In addition, the maximum speed of the mechanical shutter of Fuji GFX100S is 1/4000s by default, and the maximum speed of mechanical + electronic shutter is 1/16000s. Under the mechanical shutter, the continuous shooting speed is 5 frames per second, while the electronic shutter is only 2.9 frames per second. GFX100S also has a mechanical anti-shake effect of up to 6 gears, which is better than GFX100's 5.5 gears.

▲ The volume and weight of Fuji GFX100S is the most popular full-frame micro-single before the comparison (some can R5)

Fuji has re-optimized the volume of the GFX series, giving the GFX100S a smaller volume and a thinner body. Counting the battery and SD card, the GFX100S is only 900g, and the volume is reduced to 150 x 104.2 x 87.2mm, which is close to the GFX50R overall. Compared with existing products, GFX100S is one shoulder taller than X-T4 and half a shoulder taller than A1 and EOS R5.

▲ Top: GFX50S (EVF is not installed), bottom: GFX100S

Fuji GFX100S does not follow the traditional retro style, but adopts a "modern" design, cancels the multi-turntable mode, and replaces it with a PSAM turntable. There is also an oversized shoulder screen on the top of the machine (visually twice the size of the GFX50S) , There are two custom buttons next to it. At the same time, the top of the camera, like X-T4, is also equipped with a switch between STILL and MOVIE.

The back has always followed the concise style that Fuji has recently popular, canceling the cross button and replacing it with screen gestures. Various function keys are distributed around the 3.2-inch 2.36 million-dot LCD touch screen. In order to keep the size small, the EVF of GFX100S is not removable, the specifications are the same as GFX50S, it has a resolution of 3.69 million dots, and the magnification is 0.77x, which is higher than GFX50S but lower than GFX100.

On the whole, the body of the GFX100S is somewhat similar to Fuji's X-S10, and it is developing in a more practical direction. In addition, the GFX100S has a relatively "broader" body, which is somewhat similar to the full-frame SLR products of Canon and Nikon. The body is reduced, GFX100S uses the same NP-W235 new battery as X-T4, has 460 still photos, and 60 minutes of 4K 30P video battery life.

In terms of video performance, GFX100S supports up to DCI 4K (4096×2160) 30P 4:2:0 10bit video internal recording, and can record continuously for 120 minutes (about two batteries can be used all the time).

In terms of fuselage expansion, the GFX100S is fully equipped with dual SD card slots (both support USH-II), one USB-C interface, one Mini HDMI interface, one 3.5mm headphone monitor interface, one 3.5mm microphone interface, and 2.5mm remote control interface.

In addition, Fuji GFX100S only supports the electronic front curtain shutter by default, the maximum speed is 1/4000s, and the mechanical + electronic shutter will support up to 1/16000s. That is to say, GFX100S actually has a mechanical shutter structure, but by default It will not be enabled, the same is true for 16bit RAW. This also means that there is a lot of room for later operations.

▲ GFX100S + GF80mm F1.7 R WR lens.

No surprises, Fuji GFX100S can pay to unlock 16Bit RAW, HDMI RAW recording and mechanical front curtain shutter according to its own needs, each of which costs US$400 (about 2600 yuan).

The Fuji GFX100S is actually more like an upgraded version of the GFX50S. After several generations of adjustments, Fuji has made a new choice of the fuselage, taking light and thin integration and efficient operation, and discarding the expandable and disassembled EVF and the retro multi-wheel design.

The internal sensor is upgraded to the same 100 million pixels as the flagship, and then the function is selected. This idea is in line with Fuji's product thinking. Fuji's same-generation APS-C format products mostly use the same sensor (for example, the popular 26 million pixels) .

▲ GFX100S with MHG official handle

If Fuji GFX100 improves the pixel, image quality, and performance of medium-format mirrorless cameras to new heights, then the mission of GFX100S is to bring the 100-megapixel medium-format into the home of ordinary people, and continue to reduce it with the “full-frame flagship” Our price distance.

With a budget of 40,000, whether to choose Leica at the top of the full frame or the GFX100S with a starting point of 100 million in the medium format is indeed a very tangled choice.

Fuji X-E4, X100V with interchangeable lens?

After three years, Fuji finally picked up the "XE" series.

▲ Fuji X-E4 provides silver and black colors (with XF27mm F2.8 R WR lens in the picture).

Fuji, which focuses on literary and retro style, has two major branches in terms of body design. One is the retro SLR style of the XT series, and the other is the rangefinder style of the X-Pro series. Recently, most of Fuji's mid-range products have adopted the retro SLR style. From the perspective of the update rhythm, it is indeed necessary to launch a new mid-range machine like rangefinder. Thus, Fuji X-E4 was released with pleasure.

Compared with its predecessor, Fuji X-E4 has a tougher body line, straight and sharp, similar to the style change from X100F to X100V.

On the whole, the X-E4 is similar in size to the X-E3, but slightly thicker, and the overall perception is not obvious. But in terms of the fuselage elements, it seems a bit too "simple".

The front of the fuselage is flat with almost no protrusions. There are only six buttons on the back. The command dial is discarded. The top of the camera has a shutter dial, an exposure compensation dial, a shutter, and two custom buttons. The 3-inch 1.62 million dot LCD screen on the back can flip up to take selfies (a bit like X70). X-E4 is equipped with an EVF with a resolution of 0.39 inches and 2.36 million dots, which is the same as X-E3.

With the addition of the battery and SD card, the weight of the X-E4 body is only 364g, with the XC 35mm F2 lens, the weight is not much different from the X100V.

In terms of specific specifications, Fuji X-E4 is equipped with a 26.1 million pixel APS-C frame sensor, with X-Processor 4 image processor, native ISO 160 starting (expandable to 80), up to 51200, and has 425 Focus point. The maximum mechanical shutter is 1/4000s, and the electronic shutter can reach 1/32000s.

In the continuous shooting speed, under the 1.25x crop mode and the electronic shutter, the X-E4 can reach 30 frames per second, and the electronic shutter without cropping can reach up to 20 frames per second. Under the pure mechanical shutter, it is 8 Sheets/sec.

In terms of video performance, the X-E4 supports up to DCI 4K (4096×2160) 30P, and can record continuously for 30 minutes, while slow motion supports up to 1080P 240P, and can record up to 3 minutes. Whether it is continuous shooting performance or video recording performance, it is basically close to Fuji's current mid-range products.

▲ The X-E4 screen can be flipped upwards, with XF27mm F2.8 R WR lens in the picture.

In addition, X-E4 is equipped with Fuji's traditional NP-126S battery, which has the ability to shoot 380 still photos and 45 minutes of 4K 30P video battery life.

The appearance of the Fuji X-E4 is actually to complement the mid-range camera with a "line-of-range" style. The appearance and core have been changed and upgraded accordingly, which is close to the current Fuji products, which can be regarded as satisfying some people who like the style of "line-of-line". Consumer demand.

Fuji X-E4 with a biscuit (such as the newly released XF27mm F2.8 R WR), the volume and weight are smaller and lighter than X100V, and the price is cheaper, and the performance is not bad. From this perspective, Its positioning is closer to an interchangeable lens version of the X100 series.

Three new lenses, both for G and X mounts

1. Fuji medium format maximum aperture lens GF80mm F1.7 R WR

It is the lens with the largest aperture in the Fuji GFX medium format system. The GFX system has a coefficient of 0.78 times the full frame. If GF80mm F1.7 R WR is simply converted to full frame, its specification will be 62.4mm F1.3, which is a slightly longer "large aperture calibration", which is considered a still life , Multi-range fixed focus head for portraits.

The design of Fuji GF80mm F1.7 R WR lens is similar to that of other G-mount lenses. It has a physical aperture ring and a C-level on the aperture ring. After switching to C-level, the pulsator on the body can be used to control the aperture. GF80mm F1.7 R WR continues the all-weather dust and drip-proof design of the G-mount lens, helping photographers use it in harsh environments.

Fuji GF80mm F1.7 R WR has a diameter of 94.7mm and a length of 99.2mm, and the weight has reached 795g. The filter size of 77mm also clearly shows that this lens has a large aperture of F1.7.

In terms of specific specifications, GF80mm F1.7 R WR has 9 groups of 12 lenses, including 1 aspherical lens and 2 low-dispersion lenses to ensure image quality. At the same time, the lens also has Nano GI coating to eliminate ghosting and flare. . The closest focusing distance is 70cm, and the maximum magnification is 0.15 times.

The Fuji GFX medium format system already has 11 native lenses, 8 fixed focal lengths plus 3 zooms, almost covering the commonly used focal lengths, but among the fixed focal lengths, there is still less of a large aperture standard lens, and it was released today. The GF80mm F1.7 R WR just fills up this gap. Moreover, the price of 16,000 is relatively easy to accept.

2. Good partner for street photography: Fujinon XF27mm F2.8 R WR

Fuji has finally started to update the old X-mount fixed focus lens. Although the first update was XF27mm F2.8 R WR instead of the high-profile XF35mm F1.4 R, it is at least a good momentum.

Fuji XF27mm F2.8 R WR is a fixed-focus lens prepared for APS-C format. It is equivalent to a full-frame focal length of 40mm and has an angle of view close to 35mm. It can be regarded as a lens that can be used as a "magazine". Coupled with the F2.8 aperture, the volume is well controlled, and it is especially suitable for small-body on-hook use (for example, the newly released X-E4).

Fuji XF27mm F2.8 R WR has a diameter of 62mm, a length of 23mm, and a weight of only 84g, but it still has a physical aperture ring on the lens body and a C key (similar to the design of a medium format G lens). In addition, it is worth noting that the XF27mm F2.8 R WR hood has a special installation method, which may affect the installation of UV.

In terms of specific specifications, the XF27mm F2.8 R WR supports dust and drip resistance, and uses 5 groups of 7 elements inside, including 1 aspheric lens. The closest focusing distance is 34cm, the filter size is 39mm, and the maximum magnification is 0.1 times. This lens is very likely to use external focus, the motor may not be upgraded, I am still a little worried about its continuous focus speed.

3. New option for X system telephoto zoom: Fujinon XF70-300mm F4-5.6 R LM OIS WR

Fuji Gengyun X system has been around for nearly 9 years. The maturity of the lens group is quite high. Fuji has been supplementing some relatively niche lenses in recent years. The XF70-300mm F4-5.6 R LM OIS WR telephoto zoom lens released tonight is also a supplement to the existing telephoto lens group.

Fuji XF70-300mm F4-5.6 R LM OIS WR lens, equivalent to full-frame 105-450mm focal length, similar to the common full-frame 100-400mm telephoto zoom "white cannon" lens, suitable for outdoor "birds" and airshows "Hit a plane" and close-up of scenery and other occasions.

Fuji XF70-300mm F4-5.6 R LM OIS WR does not belong to the "flagship" red label series. It is an entry-level zoom lens. The price is also around 5,000 yuan, which is quite affordable. The lens length is 132.5mm and the weight is 580g.

In terms of specific specifications, the Fuji XF70-300mm F4-5.6 R LM OIS WR supports dust and drip resistance, and comes with OIS anti-shake mechanism, which can cooperate with the body for collaborative anti-shake. It uses 12 groups of 17 elements inside, including 1 aspheric lens and 2 low-dispersion lenses. The closest focusing distance is 83cm, the filter size is 67mm, and the maximum magnification is 0.33 times.

One More Thing: Nostalgic Negative film simulation

Since Fuji X-T3, Fuji has introduced a film simulation on each new generation of flagship machine. From ETERNA to the recently popular Classic Neg. (Classic Neg.), a total of 3 models have been introduced.

With the introduction of GFX100S, Fuji has introduced a new negative film (Negative film) simulation called Nostalgic Neg. (Nostalgic Neg.). Both belong to the negative film, and the imaging style is also derived from its own classic Superia film. The official said it will restore the texture of the United States in the 1980s.

Nostalgic Neg. will first be released on GFX100S, and through firmware upgrades, users of other Fuji models can also feel the charm of the new film simulation. As for the degree of decentralization, it depends on Fuji itself. (For reference, the classic negative mode is limited to X-Pro3 successor models.)

▲ Nostalgic film (Nostalgic Neg.) contrast standard (PROVIA) straight out the color contrast. Picture from: FUJIFILM

Attack on Fuji

Among the new products released at this Fuji X Summit GLOBAL Summit, GFX100S is the absolute protagonist. In the environment where flagship cameras are rising, the 100-megapixel medium format GFX100S does not follow the trend, but the price of less than 40,000 is somewhat cost-effective. Regardless of price, GFX100S is still a sufficiently competitive product. With a lot of specifications from the flagship GFX100, plus a redesigned body, the GFX100S is definitely the most worthy medium-format micro-single so far.

The Fuji X-E4 is positioned similarly to the X-S10, with similar prices and similar specifications. The only difference may be the design style of the "range-of-shaft" and a smaller and more compact body, which matches the newly released XF27mm. F2.8 R WR lens can even compete with X100V for the market.

Not surprisingly, Fuji has released a new film simulation. The previously very popular Classic Neg. prompted Fuji to launch a Nostalgic Neg. of the same series. Perhaps in the future, Fuji may return the film that had been discontinued in the form of "film simulation."

The title picture of this article comes from dpreview

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