Dior opened a pop-up store in Dubai, which was 3D printed

On the Jumeirah Beach in Dubai on the coast of the Persian Gulf, two light wood-colored circular buildings are standing. The eye-catching logo is enough to show that it belongs to Dior. The rattan check pattern on the wall is similar to the weaving thread of Dior handbags.

In this store on the beach, Dior placed the beach essentials of the Dioriviera summer women's collection and Maison series, including surfboards, sandals, lounge chairs and umbrellas, and the iconic Jouy print design also appeared on the lounge chairs. However, the most special thing is that they are 3D printed pop-up shops.

The company working with Dior is the Italian 3D printer manufacturer WASP , which specializes in sustainable additive manufacturing.

Additive manufacturing refers to production by adding materials layer by layer, using three-dimensional design data to quickly and accurately manufacture parts of any complex shape on one device, effectively reducing the generation of waste; the opposite of additive manufacturing. In manufacturing, the existing materials are often cut and polished in a fixed shape, and the excess parts of the materials are removed, leaving only the necessary parts.

To build this unique Dior concept store, WASP used materials near the construction site, and blended natural materials such as original soil and sand. The printing system Crane WASP calculates the size of the building structure in 3D and assembles different printing areas in different configurations.

Crane WASP is the world's first modular and multi-level 3D printer. Each printer unit has a printing area of ​​50 square meters, and can build independent living modules of any shape within a few days. In addition, WASP's proprietary software functions can optimize movement, avoid collisions, and ensure that both print arms are running at the same time.

This exquisite and environmentally friendly Dior store belongs to WASP's latest "3D Printed Opera House" project. The core concept of WASP is "the earth's resources are not enough to support the existing population explosion", so they want to completely change the construction practice, and their 3D printer has proved the possibility of its additive manufacturing process time and time again.

WASP’s past projects include the sustainable living project TECLA , an innovative ecological habitat and circular housing model, located in the northern region of Italy, covering an area of ​​60 square meters, entirely using locally sourced clay 3D printing, and completed in 200 hours. Its structure is highly flexible, energy-saving and adaptable to any climate. The building materials are reusable and recyclable.

Mario Cucinella, the architect of the TECLA project that worked with WASP, said that his design has two key elements-rapid construction and immediate living. These houses can be used in displaced communities after emergencies or natural disasters; for WASP, they Through digital design and manufacturing technology, it spends the least manpower and energy, and amplifies the value of local raw materials.

TECLA is the company's second 3D printed residential project. In 2018, WASP teamed up with Italian startup RiceHouse to build GAIA , which is made from organic waste from rice production and covers an area of ​​322 square feet. It uses only 900 euros worth of materials and was built within a few weeks. Thanks to the efficient bioclimatic masonry structure, this sustainable low-cost house does not even require heating or air conditioning systems.

In April of this year, WASP cooperated with Honda’s European R&D department to bring collaborative 3D printing technology into industrial clay modeling , providing designers with "unprecedented manufacturing freedom"; at the Expo 2020 in Dubai, WASP's 3D printer was produced for the Spanish Pavilion Artificial trees that absorb air pollution are made from sustainable bioplastic polymers and natural mineral compounds.

In July of this year, WASP executed a project that integrates art, culture and sustainable living. In collaboration with 88-year-old American artist Alison Knowles, they 3D printed a green, livable and sustainable sculpture "The House of Dust". It is located in front of the Wiesbaden Museum in Germany. It took 50 hours to print with an area of ​​16 square meters and a height of 2.5 meters. The audience can book a night experience and sleep inside.

The House of Dust was created by Alison Knowles in 1968. It is one of the first computer-generated poems, coded in Fortran IV. Among them is the phrase "House of dust, on the open ground, illuminated by natural light, where friends and enemies live", which was used as an inspiration for the construction of public sculptures. Later, Alison Knowles translated this computer poem into an architectural structure, and WASP retained the artist's original design.

Massimo Moretti, the founder and CEO of WASP, once stated:

Technology serves mankind, and home is an inherent right. Using the simplest materials, waste from the agricultural food chain, raw soil deposited by machines on the site, and transforming the intangible things in the home are what WASP is working on.

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