Did Apple take the advice? The much-complained accessory was revealed to have been discontinued

Recently, X user @Kosutami_Ito broke the news that Apple has stopped producing finely woven twill accessories. Regarding the reason for this discontinuation, it is mainly due to the poor durability of finely woven twill accessories.

Apple may look into another non-leather material for use in phone and watch accessories in the future.

Last September, Apple stopped selling leather accessories and replaced them with a "more environmentally friendly" finely woven twill material.

Apple says "this new fabric is made from 68% post-consumer recycled content and is both elegant and durable."

There are many related product series using fine twill materials, including iPhone MagSafe protective cases, card holders, and Apple Watch straps.

But since the launch of fine-woven twill accessories, criticisms about it have never stopped.

After The Verge got its hands on the fine-woven twill protective case, it immediately published an article saying, "The new fine-woven twill protective case for iPhone is terrible."

In the article, The Verge found that the fine-woven twill card sleeves had some wear and tear right out of the box.

After experiencing the fine twill protective case for a week, The Verge commented: "It will inevitably be scratched by sharp nails or car keys, and the damage seems to be permanent."

Moreover, The Verge is not the only media to give negative reviews to the fine twill protective case.

Federico Viticci tried leaving his woven twill case on the bar, but then realized it got stained easily.

He thought it was the worst accessory Apple had ever produced and would probably throw it away, joking that "throwing it away would be environmentally friendly."

Later, many users found that the fine-woven twill protective case could not be adapted to third-party charging cables.

After careful observation, it can be found that the holes of many batches of finely woven twill protective cases are not aligned.

▲The misaligned holes of the iPhone 15 Pro fine twill protective case. Image source: 512 Pixels

As can be seen from the picture, the charging port opening on the protective case is not centered. The screws on the right side are partially exposed, while the screws on the left side are completely covered.

Likewise, the speaker and microphone openings are misaligned.

▲ The finely woven twill protective case may not be compatible with third-party charging cables. Image source: 9TO5Mac

In addition, multiple users reported on Apple’s official forum that finely woven twill protective cases are prone to material shrinkage.

For protective cases that can be found everywhere and cost tens of yuan, this problem seems to be barely acceptable.

However, unlike other protective cases, this protective case costs 479 yuan.

Apple also seems to know that these products have many problems.

Apple writes on its official website: "Finely woven twill materials may naturally leave marks over time due to fiber compression caused by normal use."

But Apple did not write that this time may be "within a few hours after unpacking."

According to sources, some Apple Stores have been told to "replace the fine twill protective cases used for display at least once a day because they can easily become unsightly."

Some Apple Store employees even encourage users to choose silicone protective cases or third-party protective cases.

▲The worn fine twill protective case in the Apple Store. Image source: Threads user @Parker Ortolani

The conflict between environmental protection and user experience has always been a tangled point for major companies.

Companies such as Apple and Nike have a very broad audience, but they need to consider not only costs and profits, but also brand image and social responsibility…

After all, “With great power comes great responsibility.”

iFixit once disassembled the fine twill protective case and found that the fine twill fibers are woven from threads about 150 microns thick.

iFixit tested a variety of scenarios and found that finely woven twill is easily "contaminated" in daily use. Once soiled, it can be difficult to clean.

Interestingly, both Arc’teryx’s Atom LT jacket and Patagonia’s TechFace jacket have similar woven structures on the surface.

Moreover, both products are made of "recycled materials" for the sake of environmental protection.

▲Left picture: Apple fine twill material. Center: Arc’teryx jacket fiber. Right: Patagonia jacket fibers. Image source: iFixit

Apple has always been keen to promote its environmental protection philosophy.

In order to promote "Earth Day" on April 22, Apple recently released a new video advertisement "Farewell to Leather".

"Apple has eliminated leather from accessories to help reduce its impact on the planet," the video states.

Replacing leather with more environmentally friendly materials is certainly a good idea.

However, the premise of replacing more environmentally friendly materials should not be to reduce the user experience.

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