Deformed Xiaohongshu and Douyin punch cards, from shameless to lifeless

Searching for camping in Xiaohongshu, there are 4.2 million+ notes.

This is a fashionable way of life, sitting in a portable tent, unfolding the folding dining table, with the water flowing in front of you, and the birds singing in the mountains above your head.

However, the sudden flash flood disaster in Longcaogou, Pengzhou, Sichuan on August 13 broke the romantic fantasy of escaping the city. The gentle and quiet summer resort has revealed the quiet side of the years.

In an instant, danger loomed.

Crisis is foreshadowed

The weather in Longcaogou is uncertain, not without warning.

It belongs to a geological disaster site, not a scenic spot, nor is it suitable for a camping destination. There were flash floods in 2015 and 2017. Protective fences and warning signs were set up on both sides of the river, and there was also an iron gate to isolate the Mizoguchi.

However, the barbed wire and other obstacles were soon destroyed by tourists, and some people went around the Yanjiang river beach and entered the Longcao ditch through the ditch.

Before the advent of danger, there were early warning signs.

Recently, Sichuan is in the flood season, and mountain torrent disasters occur frequently. Since 2015, Longcao Valley has often become a flood discharge channel during the rainy season.

At 14:37 on August 13, Longmenshan Town, Pengzhou City received a weather forecast. Convective clouds were formed in the area under the jurisdiction, which would be accompanied by short-term heavy rainfall. After receiving the notice, local staff went to persuade tourists from Longcaogou and Jinjiang River Beach.

When danger arrives, it's too late.

The flash flood that broke out in Longcaogou this time was "Qitou Water". As soon as I heard the roar from the river, the water head immediately reached my eyes. Those who experienced it "heard the roar of the flash flood within a minute of going ashore."

At 15:30 on August 13, a flash flood occurred in Longcaogou, and tourists who were not evacuated were involved in the flood; as of 13:00 on August 14, the flash flood caused a total of 7 deaths and 8 minor injuries.

However, in Xiaohongshu, Douyin and other grass-growing notes, Longcaogou is packaged as "a treasure around Chengdu to play with water" and "a good place to escape the heat in summer".

In addition, there are supporting parking lots and public toilets around, and entering Longcaogou is required to scan the itinerary code. Various factors have blurred the safety line of defense. The local notice "cherish life, do not go to the river" is useless.

And some other "Internet celebrity check-in points" are even more aware that there are tigers in the mountains, and they prefer to travel in the mountains.

Recently, an abandoned mine in Xietian Village, Qintang Township, Jiande Township, Hangzhou has become a popular check-in spot for Xiaohongshu – "A Brand New Unknown World", "Perfect Summer Resort", and "Multiple Pools to Take Photos".

There are a total of 5 mines in the local area. They are actually closed calcium carbonate mines, which were first discovered by a group of off-road vehicle enthusiasts in Tonglu.

The mines are connected to each other, and the forks are like a maze. There are cracks in the rocks on the mountain wall and the mountain body, and there may be falling rocks at any time. The road to the mine is also very complicated. In order to go up the mountain, the Metro Express reporter drove the tires to the point of smoking, and the final road was steep and narrow, so they could only walk on foot.

In addition, unknown pathogens, unfathomable underground rivers or lakes, no cell phone signal… The risk factors for spelunking are countless. In 2018, a blogger went to Yunnan to explore caves, but came back with severe pneumonia.

At present, considering safety issues, the openings of the five mines have been sealed with cement and bricks overnight.

The local village committee revealed that no one had come to explore the cave before, and for some unknown reason, this summer, more people came to the mine.

The blogger who used to plant grass has now deleted the post and changed his tone:

"The local village committee sealed five holes in a row under the high temperature of 40 degrees! People need to respect nature, and it is very important to be safe outdoors."

The danger of being masked by filters

Looking back like Zhuge Liang after the event, all the risk factors of the punch-in place are laid out on paper, and the onlookers can't be more clear.

However, tourists who go to online celebrity check-in points actively or passively ignore these factors.

Scientific outdoor sports require certain knowledge of survival in the wild and awareness of risk estimation. How to face extreme weather is one of them.

The creators and audiences of the notes on planting grass did not pay attention to it. The river tracing was packaged as an outing, and the cave exploration became a wild fun in the mountains and forests. They weren't really ready for the "adventure", they just saw it as a pure experience.

Before the torrents swept through, Longcao Valley looked so beautiful: 1.5 hours drive from the city, cool water, good views, no tickets.

One reason is that people living in reinforced concrete are trapped in the radius of their lives due to the epidemic. The opportunities to contact nature and the way to seek fun are increasingly coming from the circle of friends and various social platforms, with a given perspective. To observe the world and chew on the life experience of others.

Flickering brushstrokes and purified information only record the beautiful, cool, and niche side of nature, while its ancient geology and climate are not in awe.

So many people posted notes, and so many tourists came here together, which contributed to each other's luck, making them turn a blind eye to the warning signs and fences.

▲ Picture from: Interface News

When a large amount of fragmented information emerges on one screen, it will test its own information collection ability. Huang Shuhui, deputy secretary-general of the Guangzhou Mountaineering Association, said that in tourist destinations such as "wild" canyons, risk prevention should start from the source, such as learning about the situation from the locals.

Poor information isn't just dangerous. "Pick-in" encounters "photo-fraud" attractions, isn't it a bitter fruit?

After selecting the check-in method from the social platform, it shows the life to the outside world on the social platform, and finally forms a closed loop.

As early as 2015, the "extreme selfie" reflected this phenomenon. According to a study from Ohio State University, for many people, taking a dangerous selfie is worth it if it earns a ton of likes and comments:

Likes are a measure of how popular a person is. Today, it's not enough to just put a selfie, because everyone is doing it. So the more extreme the photo you take, the more likely you are to stand out and get a lot of likes and comments.

In the TIT park where Ai Faner is located, there are also Internet celebrities who stepped on the glass table or climbed to the top of the building to shoot the Guangzhou Tower for the effect of the film.

In fact, this is human nature and understandable. The traffic orientation of the platform has its original sin.

Wang Kai, a senior Internet marketer interviewed by "Leopard Change", pointed out that, on the one hand, the more niche and thrilling content, the higher the traffic; It’s easier to check other content, but it’s difficult to screen out the internet celebrity check-in before the accident, so it’s not good to rashly prohibit users from sharing.

Social platforms create and serve people, and also "reverse domestication" of people's way of life. While we actively show ourselves and want to be known by the outside world, we also make the way of showing more uniform. To stand out, expand into smaller niches, and then be the same again.

The platform encourages people who want to be noticed to dig out all kinds of "different", and then add layers of language and visual filters.

And people who don't know the truth are trapped by punching cards or showing off. They regard other people's standards as their own standards, and go to find out unsuspectingly.

make danger visible

The danger is frequent, and the platform has responded.

Searching for keywords such as "Longcaogou" and "Mining Cave Adventure" in Xiaohongshu, there are prompts such as "travel, safety first", "beautiful shape, safety is more important", etc. The previous sketches have also disappeared. .

However, keywords such as "wild scenic spots" and "wild hot springs" that cover a wider range do not have any hints.

"Wild tour" scenic spots are not within the scope of the government's planning, and basically have potential risks. However, if the platform manages such a large amount of data in detail, it is not realistic.

In an interview with a reporter from Southern Metropolis Daily, Zhang Zhian, a professor at the School of Journalism of Fudan University, pointed out that it is difficult for Internet platforms to track all risky "Internet celebrity attractions", but the platform is obliged to take the initiative to take the initiative to the Internet celebrity attractions. risk warning:

The platform side can perform algorithm extraction through the keywords in the videos and comments, so as to analyze and judge the high-risk Internet celebrity attractions and issue warnings to users.

▲ Picture from: Visual China

In addition, when such risky grass-growing posts are complained by many people, the platform should also review them. For example, “Due to the unstable weather in the mountains, Longcaogou is prohibited from entering the local area, only by crossing mountains and rivers” and so on. There are obvious safety hazards. content.

Security risks are not only found in Xiaohongshu. In July, TikTok faced multiple lawsuits over allegations that the platform's "Blackout Challenge" encouraged users to restrain themselves until they fell into a coma, killing several children under the age of 15.

The Verge notes that challenges of all kinds have always been a core part of the TikTok experience, some involving just simple dance moves, while others are less gentle.

The deterioration of the community ecology may be the inevitable dilemma encountered by the traffic-oriented UGC (User Generated Content) platform in the process of growth.

When TikTok's "challenges" test the edge of danger, Xiaohongshu's "planting grass" has moved towards the curious and niche.

Problems such as fake marketing notes and too many fake filter spots have also brought Xiaohongshu to the forefront again and again, making Xiaohongshu often linked to words such as middle class, showing off wealth, and consumerism, and its emphasis on "sincere sharing" "The opposite.

However, there are multiple parties responsible for the tragedy. Tourists who did not listen to advice, irresponsible internet celebrities, and the Xiaohongshu platform who ignored risk warnings… The bottom line of the community should also be improved by all parties.

▲ Picture from: Red Star News

Regarding the "coma challenge", a TikTok spokesperson stated: "The coma challenge has existed long before the platform existed, and it has never been a trend on TikTok. We remain vigilant about our commitment to user safety and will delete relevant content immediately if found." Although Slightly arrogant, but true.

Tragedy also happened before the "wild spots" with low-level development and immature supporting facilities in Xiaohongshu. The platform makes them easier to be seen and spread by hundreds of millions of audiences, and it is easier for us to follow the crowd Ignore the dangers beyond the beauty.

Whether it is a platform, an internet celebrity or a user, awe should naturally be the most basic value for everyone.

Title image from: Unsplash

Li Ruoqiuhuang, to exorcise evil. Working email: [email protected]

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