Coca-Cola made a cap that can’t be removed, why? | Feel Good Weekly Newsletter

Feel Good Introduction

  • I'm a virtual human and a Down Syndrome patient
  • Why "lock" the lid on the Coke bottle?
  • Heinz wants to pack classic ketchup into paper packaging
  • Europe's largest floating solar plant has an invisible innovation
  • allplants: You don't have to be a vegetarian, you can eat more vegetarian food!

I'm a virtual human and a Down Syndrome patient

Accustomed to the exquisite and flawless appearance of virtual humans such as AYAYI, Kami's drooping eye bags, unaligned teeth and double chin may surprise you.

Kami is the world's first "suffering" digital virtual human with Down syndrome, co-created by Down Syndrome International, creative agency Forsman & Bodenfors and global digital modeling agency The Diigitals.

The designer used an algorithm to record the appearance of more than 100 young women with Down syndrome, and then refined it with the 3D rendering software Daz3D, resulting in Kami's image.

Why create such virtual characters?

The ideal future depicted by the metaverse is indeed a beautiful vision, but it may also leave some minorities who seem less than "perfect" in the past.

Jaspreet Sekhon, a volunteer who participated in the creation of Kami, said:

I really don't see anyone with Down syndrome on social media. I wish there were more people like us… If I saw more people with Down syndrome, it would give us confidence in ourselves.

The designers used "Kami," an acronym for "Kamilah," as her name, which means "perfect."

Diverse virtual spokespersons are being favored by the fashion industry.

Previously, the LVMH group also announced a virtual character with gray-blue eyes and short wavy brown hair as its spokesperson.

Humans are so diverse, so should virtual humans.

Why "lock" the lid on the Coke bottle?

On May 17, Coca-Cola UK announced that it will be adding an accompanying connecting ring to the bottle starting this week.

This design allows the cap to remain connected to the bottle body after being unscrewed. When recycling empty bottles, the caps can be recycled together with the bottle body, instead of being thrown away and "strayed" out, eventually becoming garbage on the beach or landfill.

Coca-Cola UK has also pledged that by early 2024, a full range of brands including Coca-Cola, Fanta and Sprite will be replaced with this eco-friendly design. In addition, the company plans to make cans and bottles from 50 percent recycled materials by 2030.

A recent report from The Last Beach Clean Up and Beyond Plastics found that post-consumer plastic waste in the U.S. will be recycled at a rate of 5-6% in 2021, compared to 66% for paper.

In contrast, Coca-Cola's recycling performance in Europe is better .

Through a simple "deposit-can recycling-deposit refund" model, Norway achieved a 95% recycling rate for reusable bottles and 98% for aluminum cans in 2018.

In addition, some environmentalists pointed out that "recycling" is only a "symptomatic solution", and Coca-Cola should focus on reducing the production of plastic beverage bottles.

Heinz wants to pack classic ketchup into paper packaging

Heinz has announced that it is working with sustainable packaging company Pulpex to create "paper bottles" for its classic ketchup to replace the now popular plastic bottles.

The plan is that the two parties will create a paper bottle made of 100% wood pulp, which is convenient for later recycling.

Previously, Kraft Heinz set a series of sustainability goals, planning to replace the entire line of product packaging to be recyclable, reusable or compostable by 2025.

However, although Heinz has released the news that it will be making ketchup in paper bottles, it is hard to say when it will be available on the shelves.

Now, the two sides have only made prototypes, and the next step is to pass various performance tests and consumer tests.

Europe's largest floating solar plant has an invisible innovation

Not only can solar panels be placed on the ground, but they can also float on water.

For a long time, the cost of floating solar panels was 10%-15% more expensive than that on the ground. But their high cost also pays off.

First, they don't take up "land." Plus, they're about 16 percent more efficient because water cools them. Plus, if installed in hydroelectric dams, these solar panels can reduce water evaporation.

However, for a long time, the floating modules under the floating solar panels are made of virgin plastic HDPE.

But Portugal's Alqueva Floating Solar Station, which will soon become Europe's largest dam floating solar station, will replace the floating modules with lower carbon materials.

Amorim's new material, which is based on recycled plastic and cork, is expected to reduce the solar station's carbon footprint by 30 percent.

Moreover, this new module is expected to be available for at least 30 years, just like the original plastic products.

Floating solar panels are still a fast-growing market. In 2021, the global floating solar panel market size is estimated to be about $2.5 billion, and by 2030, this number is expected to exceed $10 billion.

allplants: You don't have to be a vegetarian, you can eat more vegetarian food

The name "allplants" is associated with vegetarianism at first sight.

But the attraction of this company is that it is very open about being vegetarian:

We don't need a few to be perfectly sustainable, we need millions to be imperfect. So if you want cheese, we won't criticize you.

The brand wants to appeal to all non-"hardcore vegetarians" who want to eat more vegetarian food.

Frankly, it's also financially wise because there are so many non-vegetarians.

The products of allplants are a variety of plant-based instant meals, which only take a few minutes of heating time from opening the package to eating.

In addition to poking at a lot of users who want to try vegetarian food but secretly think about cheese, and praise users for every "eat more vegetarian food" behavior, allplants' products also focus on "handmade", healthy, delicious and convenient.

In terms of category, it is far from boring only with salads.

Whether it's a meal, side meal, breakfast, snack, or smoothie, allplants is covered, and in general, there are quick options no matter how and when users want to incorporate more vegetarian food into their diet.

In addition, other social responsibility work of allplants is also very "standard".

Due to the subscription system, users can also choose to let allplants recycle the distribution boxes; claim to be treated fairly from the supply chain to the company's employees; the source of ingredients insists on transparency; the central kitchen uses renewable energy; set a 2030 net Zero target.

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