By “raising” a beagle in the browser, can consumption be more sustainable? | Feel Good Weekly

  • "Raise" a beagle in the browser and sniff out daily sustainable alternatives
  • Use a more ingenious way to create concrete floors, which are stable and reduce emissions
  • Dyes made of seaweed are not only green and brown
  • Take the dog for a drive, it’s safer now
  • Rogue Creamery: Cheese must be innovative and sustainable

"Raise" a beagle in the browser to find a daily sustainable alternative

Why don't you buy sustainable products? An unfounded conjecture-don't know, can't find it? Expensive (although I don't know much about it, but I always think it should be expensive)?

A new browser plug-in called Beagle aims to solve the pain point of consumers "don't know, can't find it".

The way to use it is very simple-install the Chrome plug-in, shop online as usual, and when you encounter something you want to buy, click on the "Beagle" on your browser, and the plug-in will pop up sustainable alternatives for similar products.

What is a sustainable product?

Beagle's own standards are: reduce waste, minimize emissions, support workers, protect animals, and avoid the use of harmful chemicals.

Products that meet the above standards will be included in Beagle's product library. When users shop, Beagle analyzes the products on the page with the help of natural language processing algorithms and looks for sustainable alternatives in the product library.

If you happen to be browsing a product that is already in the warehouse, then Beagle will give the product a big ❤ .

However, it is expected that the types of products that Beagle supports are still very limited, let alone used with domestic e-commerce web pages.

However, Beagle launched a very clever feature this month, displaying "Trending" on the plug-in. Even if you can't find what you want to buy, you can see what is available for purchase from the list.

You should know that Beagle's profit model is based on commissions-when consumers jump from the plug-in to the brand to make purchases, they will generate revenue for Beagle. Therefore, recommending products when there is no demand for purchase is also a good feature to increase the probability of purchase.

Doesn't this conflict with the "rational consumption" advocated by sustainable lifestyles?

Beagle's official statement is very clever, their goal is to 2025, the platform can be moved out of at least 100 billion pounds from the overall consumer spending in the Amazon , which is to make 10 billion spent on more sustainable consumer goods.

In this way, the expression becomes "not to make consumption," but to put the money that everyone has to spend on products that are better for the environment.

In general, I still hope that such tools can be done.

Because whether it is this kind of analysis tool or a sustainable life-oriented buyer platform, most of the product/brand information they use comes from public information, and some of them will be further verified. This is also a way to force brands to pay more attention to public product data. One – With the pressure to open data, businesses also pay more attention to creating sustainable products.

Moreover, compared with the buyer platform, plug-in tools are attached to the information medium (browser) that consumers are already using. Unlike the buyer platform, which requires cultivating user loyalty, always remember to go to the platform to find someone to buy. thing.

Use a more ingenious way to create concrete floors, which are stable and reduce emissions

The carbon emissions produced by concrete production alone account for 8% of the total global emissions. In addition to looking for other lower carbon materials, do we have ways to optimize it?

Recently, the team of architects and engineers from the Zurich Federal Institute of Technology has created a new way of manufacturing floor slabs, which can reduce the consumption of 30% concrete and 10% steel bars compared with traditional processes.

In fact, the development of this model has taken more than ten years and has been continuously optimized.

The design principle is very similar to the construction method of Gothic churches-relying on the pressure resistance of the vaults and stacked stones, this technology has also helped churches stand for centuries.

Now, it has been used in a two-story building in Switzerland, and there will be opportunities to enter more ordinary buildings in the future.

The R&D team has joined forces with Holcim, an international engineering materials company, which plans to launch a commercial option for this system in 2023.

When asked why not switch to developing more sustainable alternative materials, the R&D team stated that it is also important to optimize the use of the most commonly used materials:

Sustainability should not only be about materials, but about the way you use materials.

Dyes made of seaweed are not only green and brown

Dutch designer Nienke Hoogvliet and entrepreneur Anne Boermans launched Zeefier natural dye for textiles, which is made entirely of seaweed.

Traditional synthetic textile dyes may contain chemicals such as copper, mercury, lead, or aluminum. These toxic substances can bring potential harm to the workers involved in the production, as well as water pollution.

Zeefier's raw materials come from seaweed, which is not only environmentally friendly, but also the by-products of seaweed in other commercial production processes, so it is more environmentally friendly.

Hoogvliet has spent eight years researching the use of seaweed as a dye for textiles, and is working hard to present more colors: "The color palette (of seaweed dye) is not what you think. Not only is it monotonous green and brown, but there are many more. Like purple, pink, and orange.”

Color is not the biggest challenge. The biggest limitation of seaweed dye is that it can only be used in natural textiles such as cotton or silk, and the color will change slightly over time.

However, if fashion companies want to tell stories in a sustainable way, this color-changing nature may even become a selling point one day.

Now, the team is transforming the colorful seaweed dyes into commercially available products.

Take the dog for a drive, it’s safer now

The Japanese electric car Mopet wants to allow consumers to take their pets out more safely.

A small space is set up in front of the seat of the Mopet electric car to allow pets to stay safe and ventilated.

At the same time, this space can also be used to put backpacks or shopping bags when no pets are carried.

Rogue Creamery: Cheese must be innovative and sustainable

The establishment of Rogue Creamery in Oregon in the United States can be traced back to the 1930s, but the company's transformation into a highly innovative cheese brand began with an event-it was acquired by David Gremmels in 2002.

In the second year of the acquisition, Gremmels won the title of "The Best Blue Cheese in the World" in 2003 by relying on a new type of blue cheese based on local characteristics. At the same time, this is the first time that a non-European blue cheese has won an award.

This is an important node of Rogue Creamery's innovation.

Another time, it was 10 years later.

On the advice of local officials, Gremmels is determined to carry out sustainable development and transformation.

Next, you can say that Rogue Creamery has taken all the environmental certifications that can be taken-of course, certification is only a result, and their more important role is to provide a direction to change.

The company first obtained organic certification for its products, which means that the company must protect the health and biodiversity of the land when raising dairy cows; preserve the diversity of native crops; reduce dairy cows’ exposure to pesticides, growth hormones, and antibiotics; pay attention to the working environment of employees And the living environment of animals.

In terms of raising dairy cows, the company has also obtained certification from an animal welfare organization, creating a more friendly breeding environment for dairy cows.

In terms of sustainability, Rogue Creamery divides its work into "farm", "renewable energy", "Pedal Power project" and "waste treatment".

The aforementioned organic certification has made the farm pay more attention to the health of the land. The waste generated on the farm will also be divided into two types: "solid" and "liquid": the former will be processed into bedding for dairy cows, or by car It is sold to surrounding farms as a soil amendment; as for the liquid waste, it is directly used as fertilizer for the farm.

In addition, solar panels are installed on the farm, which can supply 22%-30% of the company's electricity consumption every year.

As for the "Pedal Power Project", this is an employee-oriented project-to provide employees with monthly incentives to encourage employees to ride bicycles, carpool or commute by public transportation.

In terms of community work, in addition to supporting local cultural activities and sponsoring cheese or shopping vouchers, Rogue Creamery also allows employees to vote for ten charitable projects to support and increase contact with the community each year.

In terms of coverage, Rogue Creamery is already quite comprehensive, and we must do everything better.

In the 2019 Responsibility Report, the company announced its goal for 2023 – to achieve 100% sustainable energy self-sufficiency; achieve zero waste; think of ways to make its organic milk pulp (by-product from cheese production) a practical product; Improve the sustainability of packaging; improve food safety in order to stay above the policy requirements; invest resources for employees and customers, and increase educational opportunities.

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