From a feature phone that can only answer calls to the frequent iteration of smart phones today, it is only more than 20 years. Over the years, how many mobile phone brands have been ups and downs in this rolling wave, some ride the waves, and some once stood at the top, and now they are like waves rushing to the beach, gradually dissipating…
As a brand that was once regarded as the first choice by many business people, the BlackBerry in the era of mobile phones is the wave that is gradually approaching the beach. Recently, BlackBerry announced that after January 4, 2022, it will no longer provide the old services applicable to BlackBerry 7.1 OS and earlier, BlackBerry 10 software, BlackBerry PlayBook OS 2.1 and earlier, through the operator or Wi-Fi Traditional connected services and software will no longer operate reliably.
▲Picture from: BlackBerry
Not only system support, BlackBerry also said that WiFi and mobile data will also be affected, including application functions including BlackBerry Link, BlackBerry Desktop Manager, BlackBerry World, BlackBerry Protect, BlackBerry Messenger and BlackBerry Blend will be limited.
This also means that if you have a BlackBerry device equipped with the above system version (including most models of BlackBerry phones and BlackBerry PlayBook tablets), they will no longer be "normally used" soon, which belongs to the era of BlackBerry. , It is necessary to draw a full stop.
▲BlackBerry PlayBook, picture from: Flickr
In 2016, BlackBerry Executive Chairman and CEO John Chen announced that the company has completed its transformation into a software company. Today, BlackBerry is an enterprise software and network focused on providing smart security software and services to companies and governments around the world Security company.
As a brand that once occupied about 20% of the global market, BlackBerry, which is not what it used to be, can't help but make people feel a little embarrassed.
In the first decade of the 21st century, with excellent security, stable Push Mail e-mail service and unique QWERTY keyboard appearance, BlackBerry quickly occupied a place in the era of prosperous functional machines. But these advantages later became the constraints of the development of BlackBerry in the era of smart phones.
▲BlackBerry Bold 9780 Review, picture from: CrackBerry
The BlackBerry of the year was unique in terms of security. The security system built through hardware identification, encryption algorithms, private server transmission, enterprise management, closed software applications, etc., made many politicians, including Obama, more willing to choose BlackBerry phones. .
▲Picture from: Toutiao Today
One of the foundations for this excellent security is the unopened system source code BlackBerry OS. However, if the system source code is not open, there will be fewer system software and applications for BlackBerry and other mobile operating systems.
After the emergence of smart phones, the functions of mobile phones in people's lives have rapidly increased. Between the sudden emergence of iOS and the open source Android system, BlackBerry, which cannot provide users with more functional requirements, appears to be "unacceptable."
Although BlackBerry has developed a new operating system BlackBerry 10 since 2012, it has also introduced several new phones, Z10, Q5 and Q10. The BlackBerry Priv, launched in 2015, has also tried to move closer to the Android system from BlackBerry OS. It's too late".
▲BlackBerry Priv, picture from: ZDNet
With the development of the mobile Internet and changes in people's social life styles, BlackBerry's stable e-mail service does not have too many advantages in front of text messages and social software. It has always insisted on retaining the QWERTY keyboard in the design of the mobile phone, and it does not integrate the touch screen and the keyboard and the two operation modes well, so the user experience that it brings to the user will naturally be compromised.
▲Picture from: Mobilescout.com
Looking back at the end of the journey, from the former "Swordsman mobile phone rivers and lakes" to the fall from the peak, BlackBerry was retaken by the huge wave of technology and mobile Internet development. It was the result of the wrong choice of development thinking, and it failed to comply. The development of the times and the "natural selection" of user needs. Therefore, the past glory can only belong to the past.
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