Apple’s shortest press conference in history! A wave of new Mac products is coming, and the biggest easter egg is the iPhone

It is rare for Apple to hold a press conference less than two months after releasing a new iPhone. This 30-minute press conference can be called the shortest press conference in Apple's history. Compared with the new Mac products launched directly on the official website at the beginning of the year, Apple obviously believes that the new products released today have greater significance and deserve special mention.

The "king-fried chip" M series has entered a new stage. The M3 chip uses 3nm technology to bring a new generation of performance beasts. MacBook Pro is rarely updated twice a year, and iMac will finally be updated after more than two years.

These new products will be available for pre-sale at 9 a.m. on November 1st, and will be officially released on November 7th. Apple will enter Double Eleven with these new products, giving many users the motivation to change their phones, and it is also the main reason why Mac is in the stock market. An important weapon to break out of the siege.

Below we will give you a comprehensive understanding of several of Apple’s new products today to see if they are suitable for you.

M3 makes a turnaround and its performance skyrockets

The emergence of the M1 chip in 2020 is no less than the breakthrough of Apple's self-developed chips from 0 to 1, but this upward momentum has not continued well. The reputation that M1 has finally accumulated has caused the regular upgrade of M2 chips. It consumed a lot.

Nowadays, Apple's M series chips have officially transitioned from the M2 family to the new M3 series. Different from the small iterative upgrades of the M1 to M2 series chips, the M3 series uses the most advanced 3-nanometer process technology, with faster performance and lower power consumption.

The new generation of graphics processors in the M3 series of chips has achieved the largest graphics processor architectural leap in the history of Apple chips. Unlike traditional graphics processors, it has dynamic caching, so the use of local memory in the hardware can be allocated in real time.

The new M3 basic chip has the same configuration as the M2 chip, with an 8-core CPU (4 high-performance cores and 4 high-efficiency cores) and up to 10-core GPU options, but the memory bandwidth of the M3 basic chip remains unchanged. 100GB/s.

M3 Pro is equipped with a 12-core CPU (6 high-performance cores, 6 high-performance cores) and 18-core GPU.

The number of transistors in the new M3 Max chip has increased to 92 billion, and it is equipped with a 16-core CPU and a 40-core GPU, bringing more powerful multi-threaded processing capabilities and graphics rendering capabilities. This is also the most powerful chip in Apple's history.

The 16-core CPU includes 12 high-performance cores and 4 high-energy-efficiency cores. The 12 high-performance cores are used to process tasks that require high computing power such as video editing, and the other 4 high-energy-efficiency cores are used for low-intensity tasks such as browsing the web. application.

For comparison, Apple's M2 Max only has 12 CPU cores and 38 GPU cores. In addition, the M3 Max supports up to 128GB of high-speed unified memory, making multitasking a breeze and batch operations on large files smooth and smooth, which is good for those with heavy RAM needs. workers.

It is worth mentioning that, like the A17 Pro chip in the iPhone 15 Pro, the M3 series chips support hardware-accelerated ray tracing, which can significantly improve graphics rendering effects, paving the way for the launch of more 3A masterpieces on Mac.

At WWDC23 in June, Apple released a new game porting toolkit. The tool provides a simulation environment that allows developers to run their existing, unmodified Windows games on a Mac and evaluate how they run before writing any code.

In previous interviews, Apple executives made it clear that they would develop Mac games and rely on powerful hardware and development platforms to attract developers. Now with the blessing of M3 series chips, I believe that in the future, Mac, which has been ignored by most people in the past, will be able to play more 3A masterpieces.

The new iMac is online, with all its looks and performance

It has been 923 days since the release of the previous generation iMac 24-inch.

iMac has become Apple’s “strongest key user” in new product releases in recent years. The new all-in-one machine equipped with M3 chip is finally available to everyone today.

Regarding whether it will be equipped with M2 or M3, the entire Internet started to have their own whims. As the introduction revealed the mystery, "Schrödinger's chip" finally collapsed into the definite answer-M3.

With the benefit of hindsight, this is an obvious result. The M1 itself was born for the iMac. If I can't even use the latest M3 for my own updates, then the launch slogan of "coming fast" would be a bit exaggerated.

Color is one of the most recognizable symbols of iMac. Like the "Colorful Coming" in 2021, the continuation of the 7 colors in the 23rd model brings a few surprises in appearance.

The new iMac comes in a total of 7 colors, and I have to say that Apple is still far ahead in terms of color selection and matching.

Looking forward, while inheriting the shell color of the previous generation, it also inherits the highly recognizable "wide chin". If you were to rank the shortcomings of the iMac, this one would definitely be in the top three.

However, in the current pursuit of the ultimate screen-to-body ratio, Apple can still insist on a wide chin design that can "stop an aircraft carrier." In addition to confidence in its own product capabilities, it also requires extraordinary courage.

But it is undeniable that such an all-in-one computer full of "slots" is still the most competitive professional productivity tool at the moment.

Moreover, the screen maintains an ultra-thin thickness of 11.5 mm, which will still make you mistakenly think that this is a simple display screen when you first get to know this machine.

Right above the screen, the 1080p Facetime HD camera remains the same as the previous generation. So far, only the higher-performance M3 seems to have changed the most among iMac updates.

Compared with the 2.5 times speed increase of the previous generation, at least in terms of performance, this new all-in-one machine still has something to look forward to.

Turning backwards, the connection between the base and the fuselage is indeed as Mark Guman revealed – not much has changed. But in fact, in comparison, it can be said that there is no change at all.

Thunderbolt interfaces and magnetic power cords still appear in the same places.

▲Port type, processor core number, memory parameters, one picture shows you the upgrade details.

If I want to pick one eye-catching point to talk about, then I will definitely choose this screen.

Cost-effectiveness is definitely not a feature of the iMac, but color accuracy and resolution are the reasons why many designers and editors choose it. The new iMac still continues the excellent genes of the previous generation.

Under the 24-inch screen is a 4.5k resolution Retina panel. The brightness of the entire screen has been increased to 500 nits. The P3 wide color gamut technology has more than 1 billion colors and 11 million pixels, making this new iMac still impressive. display effect.

All upgrades make this 23rd model iMac closer to its big brother: "Mac Studio" in terms of performance.

The number of speakers is the same as that of the previous generation. The sound system composed of 6 speakers has a reasonable effect.

The microphone still uses a studio-grade three-microphone array design to reduce sound feedback, and beamforming technology can significantly reduce background noise. Your voice can always be accurately picked up during calls and meetings.

The update of MacOS is carried out at the same time as the upgrade of the M3 chip. Now on Safari you can browse hundreds of pages at the same time, and search speeds are increased by 30%.

There are also more and more apps compatible with iMac. You can perform the operations you need directly on iMac without turning on your phone while sitting at the desk.

Moreover, the linkage between iPhone and iMac has become closer due to the upgrade of MacOS.

Picture copying, text copying, file browsing, etc., functions on the iPhone can be completed directly on the iMac with a larger screen through system linkage.

The current price on the official website has been released, and is also shown in the statistical table above. The average price is 1,000 yuan higher than the previous generation iMac.

Generally speaking, except for the regular updates of the M3 chip and the system, there is almost no update on the iMac. I hope that the new chip can make this old shell shine again with some dazzling afterglow.

MacBook Pro changes core and appearance

The M3 series chips are also the highlight of the new MacBook Pro. Just as Steve Jobs positioned the Air series as "thin and light," then the MacBook Pro is "performance." The 14-inch MacBook Pro is equipped with an M3/M3 Pro/M3 Max chip, and the 16-inch MacBook Pro is equipped with an M3 Pro or M3 Max chip.

For example, you can create detailed 3D models in productivity tools such as DaVinci Resolve and Premiere Pro. In addition, the supported hardware-accelerated ray tracing can also significantly improve graphics rendering display effects.

The 14-inch MacBook Pro with M3 Pro comes standard with Thunderbolt 4 ports, as well as an HDMI port, SDXC card slot, headphone jack, and MagSafe 3 port.

The 14/16-inch MacBook Pro supports up to 128GB of unified memory. Whether it's multitasking or batch operation of large files, it runs smoothly. Apple officials say it runs 11 times faster than a Mac equipped with an Intel chip.

According to Apple officials, thanks to the blessing of M3, M3 Pro and M3 Max chips, the new MacBook Pro has become the model with the longest battery life among Macs – with a battery life of up to 22 hours.

The difference is that the 14-inch MacBook Pro is equipped with a maximum 96W USB-C charger, while the 16-inch MacBook Pro is equipped with a maximum 140W USB-C charger.

Liquid Retina XDR display, P3 wide color gamut, True Tone display technology, etc. are already "old acquaintances" of the M2 version of MacBook Pro, and the new MacBook Pro also supports them.

In addition to the previous dark gray space and silver colors, the new 14/16-inch MacBook Pro also adds deep space black. The body is made of 100% recyclable custom aluminum alloy metal.

The new 14-inch MacBook Pro is available in three baseline versions, including

8-core CPU, 10-core GPU M3, 8GB+512GB, 12,999 yuan;
8-core CPU 10-core GPU M3, 8GB+1TB, 14,499 yuan;
11-core CPU, 14-core GPU M3 Pro, 18GB+512GB, 16,999 yuan.

The highest optional M3 Max chip (16-core CPU, 40-core GPU, 16-core NPU), 128GB unified memory, 8TB SSD, priced at 54,749 yuan.

Different configurations will come with two USB-C power adapters, 70W and 96W.

The new 16-inch MacBook Pro also offers three baseline versions, including

12-core CPU 18-core GPU M3 Pro, 18GB+512GB, 19,999 yuan
12-core CPU 18-core GPU M3 Pro, 36GB+512GB, 22,999 yuan
14-core CPU 30-core GPU M3 Max, 36GB+1TB, 27,999 yuan

The highest optional M3 Max chip (16-core CPU, 40-core GPU, 16-core NPU), 128GB unified memory, 8TB SSD, priced at 55,999 yuan.

The release of the M3 chip is slightly slower than the market progress, but compared with Apple's own release pace, it should be considered just right.

The debate about "squeezing toothpaste" will definitely continue. Compared with other manufacturers' radical approaches that are frantically testing appearance and configuration every year, Apple's unhurried attitude is bound to cause dissatisfaction among consumers. But with the help of two generations of chips, M1 and M2, the iPad, especially the Macbook series, has become a "productivity tool" that many people can't live without. From the iMac to the current M1 alone, Apple's product strength is Something.

Interestingly, at the end of the conference, Apple also buried a little easter egg. This special event was shot with an iPhone and edited with Mac.

The unified layout of M2 chips on tablets and computers in June last year has allowed devices in the Apple ecosystem to interact more frequently. Tablets and mobile phones have gradually diluted the connection role of mobile phones through hardware renovation and system optimization.

Ai Faner's evaluation of the M2 product deployment is that "Apple's family bucket is slowly changing from a wooden bucket in the past to a solid iron bucket." From the current slowdown in the pace of updates, the slowly optimized internal functions, and although there are Judging from the fluctuating but still high global sales, Apple has already forged its own iron bucket with the arrival of the M3.

*This article was co-written by Xiao Fanbo and Mo Chongyu

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