Apple goes to the countryside, “doing both hard and soft” | Feel Good Weekly

Feel Good Introduction

  • Apple goes to the countryside, "doing both hard and soft"
  • The company's revenue has quadrupled since it started making women's wedding suits
  • From next year, France will require clothing to carry a "climate label"
  • To fight deadly heat, Los Angeles coats streets with cooling coats
  • Thread Talk: A warm blanket that can also be powerful

Apple goes to the countryside, "doing both hard and soft"

Recently, Apple released its sixth China CSR report, detailing how Apple has given back to Chinese society in innovative ways over the past year.

Among them, the "Smart Project" project deserves special attention.

This public welfare education project launched in 2018 includes many projects such as "Thousand Days Nurturing", "Sichuan Mengdingshan Cooperative Development Training Institute", "Digital Project for Child Development in Poor Areas", "Smart Classroom" and "Child Companion Mother". The cumulative number of beneficiaries has exceeded 500,000.

Just like Apple's style, many of these projects are "hard and soft". In addition to providing hardware equipment for learners, Apple also cooperates with partners to launch software tools for use.

In 2021, Apple and its partners will jointly promote the "Thousand Days of Nurturing" project, a 0-3 year old parenting teacher training app.

This online application allows trainers to easily complete the learning and assessment of scientific parenting knowledge. Paired with iPads donated to underdeveloped areas, the app enables a wider range of rural families to learn about 0-3-year-old infant education.

Now, the app also supports more diverse interactions and exchanges between nurturing institutions and cultivators in various regions. As of April 2022, the number of beneficiaries of the “Qiantian Nursing” app has reached 26,000.

In the "Sichuan Mengdingshan Cooperative" project, in addition to providing iPads and supporting the construction of "Smart Classrooms", Apple also cooperated with the China Rural Development Foundation to explore and develop rural revitalization ecological and environmental protection courses.

With the support of the Publicity and Education Center of the Ministry of Ecology and Environment, Mengdingshan College is developing 11 courses by integrating the resources of teachers from the Ministry of Ecology and Environment, Zhejiang University and Shandong University.

Xiaomi is a member of the professional cooperative of farmers in Wuyuan, Qilong Village, Mingshan District, Ya'an. As the eldest girl in the family, Xiaomi did not have the opportunity to receive equal education when she was a child, and she did not continue to study after graduating from junior high school, so she had a strong desire for knowledge.

In June of this year, Xiaomi received a one-week training at Mengdingshan College, and she began to strongly realize that being a cooperative is actually a very professional thing.

This July, Xiaomi decided to take part in the training again, "I want to participate a few more times, even if it is an audition, I have to master the concepts and methods taught here. Only in this way can we make our cooperative better and better. ”

In addition to education, Apple also detailed the company's work in environmental responsibility, product responsibility, supplier responsibility and other aspects in this year's report. Interested readers can read the full report.

The company's revenue has quadrupled since it started making women's wedding suits

Jeanne Foley was having a headache preparing her best man suit for her wedding, renting a set that would cost $150 and would hardly fit.

Foley himself used to be a designer at Under Armour, and his best friend Diana Ganz was working in an e-commerce startup. The two decided to co-found the DTC suit brand "The Groomsman Suit". Relatively cheaper materials to create well-fitting groomsmen suits under $200.

Business was good, but the pair found out that female customers would send emails to order wedding suits.

The clients told the pair that they didn't like going to offline stores that specialize in tailoring men's suits, which would make them uncomfortable.

In 2017, the two began to design more fitting suit styles for women in the offline space, transforming suits according to women's physical characteristics and preferences. The set was officially sold online in 2019, and demand continued to rise.

Among these customers, sometimes the bride herself wants to wear a suit, and sometimes the women in the best man group also want to wear a suit, so that the overall vision of the best man group is more unified.

In addition, in the past five years , women's trousers have ushered in a resurgence, becoming more and more popular, and becoming a choice for more women's professional images. So we've also seen brands like Argent, MM Lafleur, and Dai that specialize in tailoring suits for women.

This trend has also carried over into wedding culture, with some women donning their wedding suits for rehearsal dinners or receptions, and then donning their wedding dresses for the official ceremony.

Last year, in order to better adapt to product changes, "The Groomsman Suit" decided to change its name to "SuitShop".

During 2020-2022, orders for women's wedding suits continue to increase, and total revenue also grows from $3 million to $20 million.

From next year, France will require clothing to carry a "climate label"

According to Luxe.Co, France plans to implement a "climate label" starting next year, making it mandatory for all clothing manufacturers to put a "label detailing its impact on the climate" on their products.

Industry insiders believe that this new regulation will force brands to become more "transparent" and not only need to be more proactive in collecting relevant data, but also prepare for the automated aggregation of relevant data.

However, the French Ministry of Ecological Transformation has not yet implemented what content to display on the specific label, and relevant tests are currently underway.

According to Valeria Botta of the Environmental Standards Alliance, the industry can do more than just labels:

The focus should be on creating clear rules on product design, prohibiting the worst products from entering the market, prohibiting the destruction of returns and unsold merchandise, and setting production limits.

Consumers shouldn't go to great lengths to find a sustainable product, that's our default rule.

To fight deadly heat, Los Angeles coats streets with cooling coats

 Weekly Cooling Bulletin to see how the world is coping with the heat

Pacoima is a relatively underdeveloped community in Los Angeles. Many families do not have air-conditioning, and the sparse palm trees in the community cannot provide shelter. Many people go to local parks to escape the heat.

According to statistics, at noon, the temperature of the asphalt ground in the community can reach 127 degrees Fahrenheit (about 52 degrees Celsius), and an hour later, this number rose to 141.8 degrees Fahrenheit (about 61 degrees Celsius).

Local resident Jeniffer Ramirez said:

It's super hot here. Before we had autumn, spring and winter. Right now, it's like summer all year long, and the temperature doesn't drop until midnight.

GAF, the largest roofing company in the United States, has developed a cooling coating. This epoxy acrylic paint reflects solar infrared radiation instead of absorbing them like normal asphalt.

▲ Paved road with cooling coating

This is important because if the road and other surfaces absorb heat, they will continue to release heat after dark, causing the temperature to continue to rise after the sun goes down.

Pacoima plans to apply the new coating to about 90,000 square meters of road, which will also include amusement parks and parking lots.

▲ A basketball court with a cooling coating

According to a 2020 report, two other Los Angeles neighborhoods have also tried this type of coating, reducing temperatures by around 10°C.

Next, as the second phase of the "Cool Community" project, GAF may install heat-reflecting roofing materials for community homes.

Low-income people will always be more affected by the climate.

Professor David Eisenman of the UCLA Field School of Public Health explained:

This would not be the case if Pacoima had more shade and was richer.

Even within the same climatic region, you'll find two or three times the difference between Pacoima and the richer and greener neighborhoods.

Thread Talk: A warm blanket that can also be powerful

The social responsibility project chosen by a company is either closely related to the product itself, or has a specific relationship with the founder itself.

Thread Talk is the latter.

Its founder, Hannah Kay Herdlinger, is a "domestic violence survivor" and decided to start Thread Talk, which sells high-quality blankets, to support other survivors.

When survivors of domestic violence flee, they usually bring only the clothes they are wearing.

With luck, these terrified survivors can find a rescue agency and get a brief respite before restarting. The relief agency will provide them with free temporary accommodation, towels, toothbrushes and body wash.

Thread Talk's project is also very simple, which is to donate 10% of its income to more than 2,600 domestic violence relief organizations in the United States to purchase the supplies that survivors need most in their lives.

In addition to having a dedicated domestic violence science page on the official website, Thread Talk integrates the university's long-term promotion activities into public welfare values.

College students can sign up to become the brand's "campus ambassadors", responsible for representing the brand in on-campus publicity and social media work, as well as initiating domestic violence-related conversations and activities on campus.

In addition, consumers can sign up to become a "Pioneer Society Representative" and receive a hyperlink to a similar distribution. 10% of the purchases made through this link can be donated to the relief organization the community chooses to support.

In addition to the above social responsibility projects,

In addition to its strong association with the founder, Thread Talk's products, blankets named "Hope", "Calm", "Happy" and "Confidence", are also emotionally aligned with the cause of supporting domestic violence survivors.

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