"Every once in a while, a revolutionary product comes along and changes everything."
This is the opening remarks made by Steve Jobs at the 2007 conference, and the revolutionary product in his mouth is the iPhone.
It is undeniable that the iPhone is not the first "smart phone" in the world, but it is a product that is enough to subvert people's perception of the so-called revolution.
During a media Q&A at the launch of the iPhone 4 three years later, Steve Jobs called competitors' big-screen phones like "Hummers" and said that you couldn't operate them with one hand, and "nobody would buy that."
The fundamental reason for choosing a 3.5-inch screen for the iPhone is still the maximum range that can be controlled by a "single finger". Simply put, 3.5 inches is the "golden size" under one-handed control.
Smartphone screens keep changing
Looking back at the history of smartphone development, I have to admit that the emergence of the iPhone has completely subverted people's cognition.
Before that, the smartphone market was almost divided by Nokia, Blackberry, Motorola and Palm.
At the time, their phones were basically rectangular boxes with the screen on the top and buttons on the bottom.
Moreover, at that time, people already believed that mobile phones were like this. One-way acquisition of information from the screen and input on the keyboard were also the interaction methods that people were accustomed to.
The iPhone was officially released in January 2007. There is no physical keyboard, and all interactions are based on the screen.
People can flip through photos like a book, pinch to zoom out, and tap an avatar to make a phone call.
Similarly, people do not need to memorize various complicated shortcut keys and specific operation steps, they can operate intuitively with their fingers.
Around this time, the screen size of smartphones took the first leap forward, taking up the space of the original keyboard and expanding the screen to 3.5 inches.
With the expansion of the screen and the development of the mobile network at that time, the information exchanged was gradually converted from a single text to streaming media.
▲ iPhone 4s and Samsung Galaxy Note
At that time, Samsung was also keenly aware of the changes in information carriers, and launched the Galaxy Note series with larger screen sizes, spanning the two categories of Phone and Tablet.
The Samsung Galaxy Note series became an instant hit, and it also triggered the large-screen development of Android and the subsequent large-screen dual-machine strategy of the iPhone, which has continued to this day.
In recent years, the explosion of full-screen technology has also allowed smartphones of the same size to have a higher screen-to-body ratio and be more visually stunning.
The reason why the "screen ratio" is used instead of the screen size is that the "full screen" makes the screen larger but eats up the area of the original upper and lower borders, rather than an "upgrade" of the screen size.
Compared with screen technology, the size and shape of the fuselage have not changed much. It can be said that one of the reasons for limiting screen upgrades is the stagnation of the physical shape of the fuselage.
At the same time, with the popularization of 4G and 5G networks, the concept of smartphones is no longer limited to small boxes that can make calls, but extends to smart devices that can be "taken out". It can be a smartphone or a smartphone. Department flat panel.
It seems that the level of demand for larger screens has exceeded the trend of making calls, and even for larger screens, the concept of "golden size" has been left behind.
Big screen and one-handed operation, can you have both?
Ideal and reality are always a pair of spears and shields, and the same is true for candy bar phones. Even in the era of "full screen", the screen size is increased to 6.7 inches, which is still limited by the physical size.
▲ OPPO Find X
The reason for this can also be attributed to the fact that eyes and hands are a pair of contradictory bodies.
Smart devices with large screens are just one solution, but not the optimal solution. It seems that the mature "candy bar" has limited people's "imagination".
The appearance of the folding screen is to neutralize the needs of the two. But it was originally a simple one plus one, combining a mobile phone with a tablet, and giving more possibilities with the folding form.
But such a product is only reduced in size, and the weight, software ecology, and one-handed control are simply stacked, as if the "folding screen" was only born for "early adopters" and has not yet reached the "commonly used" state.
After several years of observation and thinking about the folding form, OPPO has launched the Find N, a folding screen with a unique size.
Its appearance is no less than the "curiosity" brought to people by the appearance of the iPhone and Galaxy Note.
Under the trend of large screens, OPPO did not take advantage of the trend to launch a folding screen with a full screen size, but instead made a smaller folding screen, and also proposed the concept of "golden size" for folding screens.
The small size brings an excellent hand feel. Whether it is a large screen that is unfolded or a small screen that is folded, it gives people a sense of sophistication. Such a size will not be as big as a tablet after unfolding, nor will it be closed. After that, it looks like a remote control.
The friendliness of the palm is obviously higher than that of many conventional-sized products, and, combined with the unique size and shape, OPPO has also done a lot of optimization and innovation at the ColorOS system level, so that Find N is not limited to the level of "early adopters", but to do to "Common".
Half a year later, Find N's "folding" experience is still haunting
The larger screen size can be said to be a transition in mobile network technology, creating conditions for richer information and more diverse needs.
Compared with the traditional candy bar machine, the folding screen has two screens of different sizes, and naturally there will be more levels of interactive experience.
It can be a smartphone plus a tablet, or it can be a new category with a multi-dimensional interactive experience.
After the Find N is folded, it has a small size, which increases people's willingness to carry it with them and reduces the anxiety of how to carry large-screen products in a portable manner and how to control them with one hand.
After unfolding, the 7.1-inch large screen is also like a tablet device. With the relay of large and small screens, it can be seamlessly connected between the large and small screens without rotation after unfolding.
In addition, after dividing the screen with two fingers, the ratio of the dual screen is exactly the same as that of the front screen. Taking the App as the viewing angle, the large and small double screens can also be counted as three small screens.
In either state, Find N's utilization of the screen exceeds that of traditional-sized folding screen products.
Aside from the gesture of "two-finger swipe down", Find N also provides some intuitive gesture operations for window switching and window changing positions.
Just like flipping through photos on the iPhone at that time, the threshold for learning intuitive gestures is very low, and even if it is engraved in the DNA, you can get started directly.
Based on the synergy between large and small screens, Find N is more like icing on the cake, but the multi-dimensional experience brought by the folding mechanical mechanism is a real interactive innovation.
If there is no unique innovation in system interaction, people can easily fall into a "confusion" about folding screens, why do I need two screens.
The flow between large and small screens, to the intuitive split screen operation, these are an answer to the necessity of two screens. And another answer, Find N gives "hover".
With OPPO's adjustment on the mechanical hinge, Find N hovers freely between 50°~120° angles between opening and closing.
With the cooperation of ColorOS software, Find N can bring a multi-dimensional interaction method in the hover state.
Hovering can bring completely different experiences in different scenes such as video, video calls, conferences, fitness, and shooting. And released his hands, so that the smartphone is no longer an "organ" attached to the human body, but closer to a personal computing center.
People's yearning for large screens has prompted the rapid transformation of the foldable form into consumer electronic products, and OPPO Find N has maintained a lot of thinking and innovation in the wave of the foldable form. In this reasonable size, many How dimensions are used and experience.
After more than half a year, OPPO Find N ranked first in JD.com's folding screen sales in the first half of 2022. OPPO Find N does not rely on freshness to win the market, but has withstood the test of time and market through the practicality brought by its unique size and multi-dimensional experience.
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