After Huawei and Xiaomi realme entered the game, why do mobile phone manufacturers make personal computers?

The tablet and computer market is getting more and more lively.

In addition to traditional PC manufacturers, more mobile phone manufacturers have entered this market. After Huawei, Honor, and Xiaomi, realme announced in mid-June that it will release the realme Book and tablet realme Pad.

If you go back to three or four years ago, this phenomenon can be called magical. In the early years, the personal computer market has been shrinking, and there are no bright products. It was even called the "sunset industry."

The continued shrinking of the personal computer market to substantial growth is due to the current circumstances, and mobile phone manufacturers have entered the game one after another, not only for profit, but also because the competition between mobile phone products is no longer limited to the mobile phone itself.

The not-so-high threshold of the personal computer market provides a basis for mobile phone manufacturers to quickly enter the market. The smart phone market has developed for more than 10 years, and manufacturers have matured enough control over the supply chain, and naturally they can quickly develop and launch products.

Take tablet computers as an example. Since the emergence of this category, people have been called "large smartphones". Although there is already a lot of difference between it and mobile phones, this title can still explain mobile phones and tablet components. The similarity.

The similarity of the screen, Soc and even the system is high enough, and the differences between each company are more on the UI and system software side. After all, Google does not pay attention to the tablet side, and the related software ecology is not rich enough.

Not to mention the personal computer market. As the longest development history of the three-piece mobile phone computer, it has already reached the maturity stage. The market supply chain is very mature. Coupled with the promotion of Microsoft and Intel, the versatility of product components is also It has already been verified.

There are already ODM manufacturers such as Wistron and Compal in the market. They are not only OEMs for manufacturers such as Lenovo, but can even provide corresponding design solutions and complete manufacturing according to customer needs. The market entry barrier is not so high.

One of the most important reasons why more mobile phone manufacturers have entered the personal computer market in the past two years is that the market is affected by the epidemic, and the demand for home office and online learning has increased, which has promoted the surge in personal computer shipments.

According to a report released by Canalys, the global personal computer market has grown for four consecutive quarters. In the first quarter of 2021, shipments increased by 53.1% year-on-year, of which notebook computer shipments increased by 62%, and tablet PC shipments increased by 51.8%.

At present, the global epidemic has not completely ended, and the demand for personal computers will continue to grow. The more important epidemic has unknowingly changed people’s habits. Office at home and even mixed office have been tried by more and more companies. , Which will make the demand for computers last longer.

After talking about the benefits, let's talk about the plight of mobile phone manufacturers' own development. Compared with the rapid growth of the computer market, the mobile phone market is more or less flat.

The 5G network, once regarded as an important technology to inspire people to switch phones, did not bring about a breakthrough experience change. The price of 5G mobile phones has gradually fallen, but the growth of people's replacement demand has not lasted for long, and has even declined. .

According to a data report released by the China Academy of Information and Communications Technology, domestic mobile phone shipments in May 2021 were 22.968 million units, a year-on-year decrease of 32.0%.

Hardware sales are still one of the important ways for mobile phone manufacturers to obtain profits. The mobile phone market has entered a mature period, users have low intention to change phones, and the inevitable growth of mobile phone life cycles are all they have to face.

Profit growth is limited, and mobile phone manufacturers turning to enter a profitable market seems to be a natural choice. More importantly, launching personal computers can also enhance the product power of mobile phones and form an ecological barrier.

If you look closely, you can find that, whether Xiaomi or Huawei, the idea of ​​manufacturing personal computers is somewhat different from that of traditional computer manufacturers, mobile phone manufacturers often pay more attention to the linkage between mobile phones and personal computers.

Huawei's multi-screen collaboration and Xiaomi's MIUI+ have become one of the important functions of the product. Not only has the computer controlled the mobile phone at the interactive level, but the speed and convenience of information transmission such as pictures and files have also increased significantly.

In this way, mobile phones and computers have formed new functions, and both can enjoy additional competitiveness. For consumers, there is another reason to buy computers and other products of the same brand. This is also the comparison of mobile phone manufacturers with traditional personal computers. One of the advantages of the manufacturer.

Moreover, mobile phone manufacturers also have considerable advantages in the matter of "selling computers." As the most intimate device of modern people, the attention of mobile phone manufacturers is undoubtedly extremely high, and every move is followed by the media and users.

Coupled with the fan operation method promoted by manufacturers such as Xiaomi, many users have become "co-creators", not only paying attention to products, but also actively sharing with friends and family around them as tap water, when they encounter product use problems Will be more positive feedback.

This undoubtedly left a lot of expenses for product promotion and sales.

On the other hand, the retail channels built by manufacturers are also broad enough. OPPO, vivo, etc. have hundreds of thousands of offline sales points, which can better and faster reach consumers across the country. Xiaomi is also actively promoting the entry of Xiaomi homes. More cities.

For stores with complex sales categories such as Mi Home, computers also increase the product richness in the store. Stores of the same area sell a variety of products, fully digest people's shopping needs, and increase sales per unit area. .

The epidemic has changed people's consumption habits, and it is also an opportunity for mobile phone manufacturers to enter the personal computer market. Coupled with the gradual slowdown of their mobile phone business, creating global products, enriching product ecosystems, and forming collaborative competitiveness has become the direction of mobile phone manufacturers' efforts.

Under these conditions, there may be more and more manufacturers of computers in the future.

This is actually a good thing for consumers. First of all, mobile phone manufacturers, as new entrants, have brought a wave of waves different from the past to the flat personal computer market. In terms of product level, more and more waves have appeared. Interesting computer.

In the past, driven by Microsoft and Intel, the versatility of Windows computers has been greatly improved, and many manufacturers can manufacture corresponding products. However, as the computer market has gone through decades, there are fewer and fewer new ideas in computer products. Look at the recognizable two-in-one tablet Surface Pro, which is still made by Microsoft.

However, mobile phone manufacturers have not fully followed the previous development rules. Although the core operating system is still Windows and the core Soc is still Intel chips, as mentioned above, mobile phone manufacturers have made breakthroughs at the software level, and the linkage between mobile phones and computers has become A new trend.

In addition, the entry of mobile phone manufacturers has also put pressure on traditional computer manufacturers as a new competition, and this pressure will eventually be transformed into gradually improving product quality. As far as screens are concerned, the color gamut coverage of computer screens in the 5000 price range in the past few years was only the lowest level. Xiaomi has launched a notebook with 72% NTSC color gamut coverage earlier in this price range.

The Mi Notebook Pro launched this year has further improved the screen quality, using a 15.6-inch OLED screen with a resolution of 3456×2160 resolution, further extending the color gamut coverage to a wider DCI-P3, although the color of the Windows system Management is not very good, but excellent hardware can still add points to the experience.

In the current price range of 6000 yuan, many computers have also used high-quality screens with 2K resolution and 100% sRGB color gamut coverage. The improvement of screen quality is on the one hand the industry development trend, on the other hand, it is also the competitive pressure brought by manufacturers such as Xiaomi .

For consumers, full competition can not only bring more choices, but also effectively accelerate the improvement of product quality.

Of course, only consumer purchases and continuous replacement needs can prompt manufacturers to continuously improve their products and promote the healthy and stable development of the entire industry.

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