Adidas released a new generation of renewable materials running shoes, raw materials from the previous generation

Buying shoes, running, wearing out, recycling, rebirth… The discarded old shoes may return to your feet in a new form, and the cycle repeats endlessly.

On November 15, Adidas officially released a new generation of Made To Be Remade running shoes Ultraboost, using the classic Boost midsole, the price is 1399 yuan.

▲ Picture from: EnjoyZ

"Made To Be Remade" means "made for remade". 25% of the raw materials of this running shoe come from recycled products in the series.

▲ Picture from: Adidas APP

Like other running shoes in this series, this model also uses a special and concise design, without dyes or glue, so that people can focus on the shoe material and the wearing experience itself. It is said to have a fit similar to socks.

After registering in the Adidas APP, the QR code on the shoes can track the specific use time; at the end of the use period, consumers can scan the QR code to return the product to the brand, and each pair of recycled running shoes is made after washing TPU (Thermoplastic Polyurethane) particles are used to produce different parts of new shoes.

▲ Picture from: EnjoyZ

Nora Wilimzig, product manager of Adidas running shoes, said:

We have been unremittingly exploring new possibilities to continue the life of our products, so that they do not have to be landfilled after they become waste, but this can only be achieved without discarding shoes. We have created a product that can be "reborn at the end", which means that runners can not only experience the product advantages brought by traditional Ultraboost, but also have an additional meaningful option.

▲ Picture from: Adidas official website

But on the Adidas official website , a foreign engineer involved in sustainable development reported in May this year, "Apart from the QR code, I don't see information on how to recycle shoes-communication must be improved." The shoe currently has a comfort rating of 3.9 and a quality rating of 4.2.

In April 2019, Adidas released the first generation of recyclable running shoes Futurecraft Loop in New York, and sent them to 200 testers from different fields around the world. After a period of time, they were recovered, washed and remade. After testing, the life of this shoe is about 500 kilometers, which is an average in the field of running shoes.

▲ The first generation. Picture from: Kenlu

However, this pair of shoes is not 100% recyclable. The TPU in the shoes is 100% recyclable, but there is a loss in the process. According to Gizmodo , 5% to 10% of recycled TPU can be used in second-generation running shoes. US "Time" (TIME) listed it as one of the 100 best innovative products in 2019.

▲ The first generation. Picture from: Kenlu

In November 2019, Adidas released the second generation of recyclable running shoes Futurecraft Loop Gen 2 , which is only 7 months away from the first generation. The second-generation running shoes were once again returned to the hands of 200 athletes, writers, environmentalists and other testers from all over the world, and their performance was improved compared to the first-generation running shoes.

▲ The second generation. Picture from: Adidas official website

In addition, Adidas cooperated with the environmental organization Parley for the Oceans to launch a concept shoe made from recycled ocean plastic waste, and promised to use only recycled plastics by 2024, not only in products, but also in offices, retail stores and others. Anywhere.

▲ Picture from: Parley

Some time ago, Puma also announced the launch of a cyclical pilot project to develop a biodegradable version of RE:SUEDE for its classic sports shoes SUEDE. The degradable shoes will be made of sustainable materials, including Zeology tanned suede, biodegradable thermoplastic elastomer TPE and hemp fiber.

▲ RE:SUEDE. Picture from: business wire

Starting in January 2022, 500 German trial users will conduct a six-month durability test. After the 6-month wearing experiment is over, these shoes will be returned to Puma through the recycling infrastructure and undergo industrial biodegradation to determine whether they can produce Class A compost for use in agriculture.

The environmental impact of the clothing and footwear industry is huge. In addition to greenhouse gas emissions, one of the biggest problems is the production of virgin plastics. Every year, more than 8 million tons of plastic enter the ocean. The road to "end plastic waste" is long and difficult.

Grapes are not the only fruit.

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