Adidas’ cool new collection for moms | Feel Good Weekly

Feel Good Introduction

  • Adidas' new sports collection for moms
  • Use sand to "flush" stool, the selling point of this toilet is "low-tech"
  • Low carb, starting with underwear?
  • The weather is too hot, the "European holiday" has to be rescheduled
  • Billie's: Selling razors, you can also refuse "body hair shame"

Adidas' new sports collection for moms

Adidas recently collaborated with British designer Stella McCartney to launch a sportswear collection for pregnant women and mothers of young children, with a total of five new items, including Adidas' first "functional nursing bra".

This "functional nursing bra" uses adjustable cross straps and comes with a mechanism similar to a "nursing buckle" for users to breastfeed or use a breast pump.

The bra supports sizes from 34B to 40E, and the material is composed of 79% recycled polyester and spandex, which is soft, lightweight and stretchy.

In order to better design this product, Adidas researched and tested how to provide better support for pregnant women when exercising, and created several prototype designs for pregnant women to test.

In addition, the collection includes sports jackets, tank tops, trousers and leggings, all designed for the needs of users during pregnancy.

Functionality aside, McCartney's signature animal print is featured throughout the collection.

Stella McCartney believes that this more assertive design can help mothers express themselves better:

Too often, functional apparel for pregnancy is understated, and we're proud to present our first collection that reimagines sportswear for pregnancy.

Comfort is fundamental in each piece, while technical details and bold colorways allow expectant/new mothers to express themselves.

Under the trend of "she economy", pregnant women have become a segmented group that more and more sportswear brands pay attention to. Nike is launching its first pregnancy sports collection in 2020, and The North Face is launching a pregnancy collection starting in 2021.

Use sand to "flush" stool, the selling point of this toilet is "low-tech"

Friends who keep cats know that cats can "bury shit", and some people think that this method can also be tried in human society.

Recently, Archie Read's waterless toilet concept "Sandi" has attracted a lot of attention.

Sandi looks similar to a normal toilet, but the tank usually used to store water is not water, but sand.

The space under the toilet seat is divided into two parts, the front is the urine outlet, and then the pipe will flow the urine to the independent storage space; in the recessed position at the back is a conveyor belt, which will be paved with flow from the storage tank. sand.

After the user defecates, the flushing handle can be pulled down a few times, and the conveyor belt will transport the stool to a storage space separate from the urine, and the clean and sanded conveyor belt section will appear.

Urine and stool collected separately can be used as fertilizer or buried while waiting for degradation.

The reason why I chose to use sand, Read said, is to prevent the stool from sticking to the conveyor belt, so if necessary, it can also be replaced with wood chips or soil, depending on what material is more convenient in the area of ​​use.

At the same time, Read also emphasized that Sandi's biggest feature is "low-tech":

If you have a complex electronic component and the toilet is used in a remote area, it can be difficult to get a technician to fix it.

This has to be a design that 90% of people can fix by themselves.

Invisible Women points out that one-third of the world's population does not have adequate toilet facilities.

This may not only bring environmental problems such as surface water pollution, but also life safety issues for women.

Women in Mumbai's slums run the risk of being sexually assaulted and even murdered when they go to a non-family toilet. Each year, girls and women collectively spend 97 billion hours finding safe toilets.

Low carb, starting with underwear?

Recently, Bananai, which focuses on "redesigning basic models", has brought the concept of "low carbon" to the design of underwear.

On the basis of the classic "301p underwear", Bananai uses "zero carbon Tencel" fiber material.

This material is made by the Austrian Lenzing Group Tencel, using renewable wood sources as raw materials, using more efficient production methods, and ultimately achieving "zero carbon" through carbon offsets.

According to reports, this material can be completely degraded in only eight weeks in the experimental environment, and can also achieve 100% biodegradation in a variety of different natural environments.

In addition to materials, Bananai also uses a one-piece cut in the design to reduce side seams and outer printed labels that may cause discomfort.

In addition, the packaging of the product is also made of recycled cardboard. Moreover, users can scan the QR code on the packaging to learn about the carbon footprint information related to the product.

It is worth pointing out that Bananai said that this new product is only the beginning of the company's sustainable work.

Jiaonai announced its own brand "green trilogy" – "launching green products using 'zero carbon Tencel'; seeking excellent green suppliers based on sustainability; and finally hoping to link upstream and downstream to promote the entire green The industrial chain will jointly create a more socially responsible and healthier industrial ecosystem.”

The weather is too hot, the "European holiday" has to be rescheduled

 Weekly Cooling Bulletin to see how extreme weather affects our lives

After two years of travel delays due to the pandemic, people in many places are looking forward to the restart of summer European travel this year. But who would have thought the weather would be so bad this year.

The runway at London's Luton Airport was so hot that flights were shut down for maintenance; wildfires broke out in France, Spain, Portugal, Italy and Greece; not to mention high temperature warnings in many places.

According to the "New York Times" report, many people in the tourism industry have reported that more and more travelers have decided to adjust their itineraries due to the high temperature, change their daytime activity plans, or simply postpone their trips for a month or two.

I've never tried someone say "maybe we're not going to Rome anymore, let's find a city that's closer to the beach". Or shorten the itinerary in the urban area and set off early for the countryside.

said Karen Magee, senior vice president of a luxury travel services company.

There are also families who decide to go to Amsterdam or Copenhagen from a city that is experiencing high temperatures, such as Rome, before leaving.

In the light of climate change, such mobility adjustments will only become more common in the future. According to travel writer Rick Steves:

This is a period of adjustment as we readjust our lives in the face of worsening climate impacts.

Billie's: Selling razors, you can also refuse "body hair shame"

Hair removal startup Billie was founded in 2017 and was part of a wave of hair removal DTC startups that year. These companies have similar products, similar prices, and similar models.

Later, Billie co-founder Georgina Gooley found that advertisements for hair removal products for women rarely showed women's body hair, "that would internalize the shame of body hair."

This is an issue that needs improvement, and an angle that can help differentiate Billie.

In 2018, Billie launched "Project Body Hair" and became the first brand to let models "shave real body hair" (armpit hair, leg hair, and stomach hair) in promotional materials.

In the past, models in razor advertisements were actually shaving "air" when they showed shaving feet, because models were generally required to complete the hair removal in advance, and then put the razor on it to indicate.

In 2019, Billie extended the shaming of body hair to pubic hair and upper lip hair.

We wanted to reframe the conversation and tell everyone that shaving should be an option, not a default expectation.

Simply showing the image (with body hair) can help to normalize it.

The project was so successful that Billie received accolades and coverage from the New York Times and other media.

At the same time, some people will question, if a company whose main business sells razors tells customers "don't be ashamed of body hair", won't this affect business?

Gooley doesn't think so.

On the one hand, she feels that even women who can grow body hair will keep a razor at home—they may want to grow body hair at one time, and then want to remove it.

Like clothing style, hairstyle, and makeup, body hair should only be an option, likely to change with mood.

On the other hand, Gooley believes this will help the brand appeal to a wider range of women's brands, not just women who want to shed their hair. These users can buy products like Billie's body creams and soaps.

Recently, Billie launched a new commercial that depicts the "body hair rules" faced by girls approaching puberty, briefly retracing the "body hair trends" of different eras, and finally asks "what if we don't follow these rules? Anyway? They're all broken."

Billie has launched a book about body hair, and it is for children aged 5-9.

The content of the books will cover different aspects of body hair, from why they exist to when they will grow, there are popular sciences, and the ultimate call is that everyone should be free to decide whether to keep body hair or not.

We want to put the conversation in a more critical context and provide them with language that will protect them from those who want to shame them.

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