A must for lazy people? Nike’s first laceless sneakers are here

Have you ever thought about how good it would be if there were no shoelaces in this world when you did not tie your shoelaces well when you were walking, when you walked with loose shoelaces, or when you fell on your shoelaces?

Now, there is a pair of shoes that "can be worn while standing without hands".

Nike recently released the first shoelace-free sneaker in history-GO FlyEase , which makes “ lacing ” a thing of the past.

Nike's first sneaker without laces is here

Simply put, GO FlyEase is a pair of hands-free pull-on sneakers.

But its innovation lies in the fact that the shoe body does not have any laces or Velcro, but abnormally merges the two pairs of "shoes" directly together.

In this 21st century where "everything is foldable", not only mobile phones but also shoes have caught up with this wave of craze.

GO FlyEase consists of two parts, the front and rear, and the middle connection uses the " bistable hinge " technology.

Before putting on shoes, it is bent and open, waiting for your feet to be lucky.

When the foot is in, the shoes will automatically turn into a closed state, holding your ankle tightly.

This bistable hinge design allows the shoe to move smoothly in two positions while maintaining stability.

Taking off your shoes is also very convenient.

Its heel is specially designed with a bulge. As long as you step on the heel of the other foot with one foot, the hinge will support the shoe, and then the shoe will automatically return to the original open state.

Is this design a bit familiar?

When you come home from get off work, you are too tired to loosen your shoelaces and then take off your shoes. Instead, you habitually step on the heel of one foot and let your foot slip out of your shoe.

Nike's chief innovation engineer Tim Hopkins also said that the heel design of this shoe is inspired by the situation where people in Asia would step on the heel and take off their shoes before entering the house.

In addition, the main body of the shoe is connected by a strap, which is wound from the toe to the heel, like a rubber band, which can maintain sufficient tension when the shoe is opened and closed.

Its function is to control the stability of the shoe closure at the periphery and prevent its deformation.

GO FlyEase is a friendly fit of new ideas, new designs and engineering. It is very suitable for otaku who stay at home during the epidemic. After all, besides pacing back and forth in the living room, bedroom, and kitchen, they also have to wear sports shoes to keep in good shape at home.

However, Nike claims that "this pair of shoes is suitable for all people," from athletes, office workers to housewives, especially those pregnant women who are inconvenient to bend over, and children who are less likely to tie their shoes.

When Nike designers made this pair of shoes, they also considered its "accessibility", hoping that it could satisfy "the widest range of lifestyles."

If you think of it as a pair of slippers, there is no surprise, after all, Crocs, APL, and Allbirds on the market are already the best in slip-on shoes.

However, putting the concept of easy wearing of slip-on shoes on professional sports shoes is a rare breakthrough for Nike and the sports shoe market.

Our shoes are becoming more and more "lazy"

Let us first turn the time back to more than 5,000 years ago, during the Yangshao culture period, when mankind invented the most primitive shoes made of animal skins.

Starting in the 12th century, mankind only invented shoelaces to connect the upper and fix the whole. Since then, the shoes will not fall off at will while they are snug and comfortable.

Then, hundreds of years later, human beings still haven't gotten rid of shoelaces.

Not only is the shoelace the most convenient choice at the moment, in fact, the shoelace is only an accessory for the shoe after all, and the shoe can be worn.

However, technology has always allowed humans to walk on the path of changing "lazy". There is an old saying:

Laziness is the primary productive force that promotes technological progress.

Wearing shoelaces, flicking shoelaces, dropping shoelaces, stepping on shoelaces… These troublesome things about shoelaces have proved that if there is a technology that makes shoes better and makes shoelaces disappear, many people will not hesitate. Choose it.

In 1989, a world-famous science fiction movie "Back to the Future" showed a pair of Nike Air Mag sneakers that can automatically tie shoelaces , presenting people's ultimate fantasy of "future automatic shoes".

As long as the actor puts his feet into the pair of shoes that emits a slight blue light in the future, it will automatically shrink to the most suitable and comfortable level, allowing people to wear shoes in one second.

This pair of shoes was also a style designed by Nike's own designer Tinker Hatfield, which made sneaker fans crazy and sought after, but Nike did not actually launch this shoe at that time.

Puma was the first to introduce the "automatic" concept physical shoes .

They released a "flying saucer running shoe" called Disc Blaze in 1992, announcing the world's first pair of shoeless running shoes.

When people gently twist the disc "flying saucer" on the Disc Blaze upper, the elastic band hidden in the upper can quickly tighten the shoe. People can also use the small disc to adjust the tightness of the sneaker at any time.

Coupled with its high-tech and high-performance appearance, Disc Blaze was sold by thousands of fans, and it is still one of Puma's classic series.

Later, the American company BOA developed a lacing system : BOA Lacing Boot System TM, which has been used in many sports brands. People can use a smooth knob to generate huge tension to tighten shoes with a single turn. .

▲ Picture from: Nifty

The popular outdoor shoe brand Salomon is the "loyal fan" of the BOA system. Some shoes of Asics and adidas also use this system.

But of course, this is still not the ultimate "automatic". Naturally, there is no need to tie the shoelaces, but after all, you have to turn the knob by hand. This "lazy" is still a little tasteless.

So in 2015, the year in the "Back to the Future" movie, Nike really turned the fantasy shoes in the movie into physical shoes.

Nike also asked the actor to try on the Nike Air Mag, which can automatically tie shoe laces on the spot. It can drive the gear on the back of the shoe through the micro motor inside the shoe, and then drive the entire pair of shoe winding shafts to automatically tighten.

In 2016, Nike mass-produced a shoe named Nike HyperAdapt 1.0 . This pair of shoes is equipped with an electronic dynamic adjustment strapping system. The shoes have motors, sensors, and auto-sensing shrinkage cables, as well as a rechargeable battery.

However, its price of $720 has also discouraged many consumers, and its function also made it difficult to escape the heavier weight. Wearing this pair of seemingly more "lazy" sneakers, it is actually more tired.

A few years later, Nike launched the Nike Adapt BB basketball shoe , which can still tie shoelaces automatically and can be manipulated with an app, but at that time it was reported by foreign media that it could not be paired with the app and thus could not adjust the shoelaces.

Although smart automatic shoes have repeatedly made waves in recent years, they still have not become mainstream.

In fact, for ordinary people, shoes with advanced concepts and technologies may still be stable and reliable without physical structure. The trouble caused by tying shoelaces is far from the trouble caused by the failure of smart shoes.

However, automated shoes are still the future trend, and "lazy shoes" have always had a large market .

In the United States alone, the performance of pull-on sports shoes in 2020 will be better than that of sports shoes. According to analysts from market research firm NPD , overall sales of sports shoes last year fell by 6% year-on-year, while sales of pull-on sports shoes fell by 2%.

In the field of sneakers that make consumers change lazy, the major well-known brands have not fallen behind. Locks and magnetic buckles are not uncommon in sports shoes, and Puma has also launched Autodisc, a running shoe that can be controlled by an app.

Adidas has cooperated with the Berlin MRT system to launch the world's first pair of shoes EQT-Support93/Berlin equipped with transportation cards. The sole device allows people to wear it to freely enter and exit various modes of transportation in Berlin.

It seems that shoelaces are not the only thing that humans want to get rid of for the sake of "laziness."

In fact, the "lazy" we really want is to make shoes more "all-round."

However, everyone has their own needs. No matter how high-tech shoes are in the future, it will be difficult to achieve omnipotence, and it does not have to be omnipotent.

The more valuable meaning behind "laziness" is actually its tolerance.

Let the tolerance behind “lazy shoes'' be seen

Going back to Go FlyEase, compared to Nike’s previous generations of "automatic shoes", it no longer has to worry about the connection of electronic components and apps, and it has become lighter and more durable.

For "lazy people", Go FlyEase is already a relatively good choice.

However, many people still don't understand. In fact, at the beginning of the FlyEase series , Nike aimed at athletes with physical disabilities. They hoped to replace shoelaces with zippers or belts to improve the lives of disabled athletes.

In the process of developing the latest generation product Go FlyEase, Nike found that it has universal potential. Users can be not only athletes in the Paralympics, but also students eager to go to school, and parents who hold children and carry bags. and many more.

However, after the launch of this pair of shoes, it also caused some people's doubts .

Some users on Twitter pointed out that Go FlyEase is not a big innovation at all, and its design looks very weird.

Indeed, for most ordinary people, it is still only a substitute for making wearing shoes more convenient and comfortable, but not a necessity.

It’s just that someone soon pointed out that everyone should see the importance of these shoes for the disabled .

User Buckaroo Vito's comments in the comment area received a lot of likes and reposts:

I have a family member who has experienced a serious car accident and is almost unable to move. His other half has to tie his shoelaces every day. Not only can this pair of Nike shoes be worn by himself, there are also many styles, for him. A great news.

For the disabled, these shoes are indeed a complete innovation.

After all, many people with disabilities have very limited choices for sports shoes. Go FlyEase has three colors, which look no different from ordinary sports shoes, and it will not appear awkward for any group of people.

It is not that difficult to make a pair of shoes with inclusive design, but there are not so many popular shoes on the market today.

Few big brands will focus on promoting certain shoes that are beneficial to people with disabilities, and Nike is no exception.

From the perspective of marketing strategy , publicizing the "lazy", "convenient" and "all-round" that the public likes may be much more effective than the release of focus in niche areas.

But from another perspective, Nike said that this is a pair of "universal" shoes, and did not specifically emphasize its importance to the disabled, but through a pair of products originally designed for a specific group of people, it becomes attractive to everyone. On the contrary, the needs of the minority people no longer appear to be isolated from the outside world.

As an international giant, Nike's unique change in sneaker thinking can drive more designers and brands to follow suit . It also allows more large companies to consider whether to invisibly integrate the needs of the disabled into more products.

In this social environment where inclusiveness is increasingly valued, there are more seemingly marginal but reasonable things that need to be revealed one by one and begin to be paid attention to by the public.

More than shoes.

In the past, any care and inclination of minority groups should not be like an exception or pardon in the future.

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