A fried “vegetable egg” contains no cholesterol, but its nutritional value is not as good as a real egg

As the saying goes, "people take food as their heaven". In order to maintain a balanced nutrition, there are many types of food to be ingested every day, such as cereals, potatoes and beans; vegetables and fruits; poultry, fish, shrimp, eggs and other animal foods; milk , soybeans and nuts…everything is essential.

▲ Picture from: Unsplash

With the abundance of material, people have more choices of food types. For example, in the meat, egg and milk category, "plant-based" is gradually becoming popular, not only plant-based milk such as soy milk and oat milk, but also various plant-based meat products. Even eggs can also be plant-based.

▲ Picture from: Unsplash

Yo! Egg, an Israeli vegan start-up, has created the world's first plant-based fried and poached eggs, which are not much different in appearance from those made from ordinary eggs. There are both egg whites and egg yolks.

▲Image from: Yo! Egg

But the difference is that these "vegetable eggs" are a mix of vegetable protein, sunflower oil, water, flour and some simpler ingredients. The egg white is a liquid substance composed of several ingredients, and the yolk portion is shaped using a proprietary combination of ingredients using molecular processes.

▲ Picture from: Yo! Egg

In addition, since it is not a real egg, this "plant egg" is naturally free of egg-related pathogens such as salmonella.

Yo! Egg's "plant-based eggs" are already on the menu alongside real egg meals at a breakfast chain in Israel. The company has also reached out to tech companies such as Google, as well as some hotels and other food service companies.

▲Image from: Yo! Egg

Judging from its nutritional value, Yo-Egg "plant eggs" are not the same as real eggs, or even slightly lower. But compared to regular eggs, it contains no cholesterol, so for some people who need to pay attention to their cholesterol intake, this "plant egg" can be used as an egg substitute to some extent.

▲Image from: Yo! Egg

However, studies have shown that moderate consumption of ordinary eggs does not have a significant effect on serum cholesterol levels and the risk of cardiovascular disease. On the contrary, the lecithin contained in it also lowers serum cholesterol levels and promotes the absorption of fat-soluble vitamins. Therefore, the more important place for this "vegetable egg" seems to be the table of vegetarians.

There are more and more vegetarians, and some of them are vegans that do not even consume eggs and egg products. For this part of vegetarians, the appearance of Yo-Egg "plant eggs" also makes the list of ingredients more choices.

▲Image from: Yo! Egg

It is precisely because of these needs that "plant eggs" are gradually becoming larger. That's right, Yo! Egg isn't the only company targeting this market.

Eat Just company has launched JUST Egg vegetable egg liquid and JUST Egg vegetable egg slices, but the price is much higher than ordinary eggs; American company Crafty Counter and Singapore company OsomeFood have launched boiled vegetable egg (this should be That's why Yo! Egg, which also has poached vegetable eggs, doesn't mention this in its first product).

▲ Picture from: The San Diego Union-Tribune

Yo! Egg hopes to be the largest and most sustainable egg producer in the world without using chickens, while also controlling cholesterol, cruelty to animals and climate change to a certain extent.

The reason for such a "big rhetoric" is that there is indeed a demand for "vegetable eggs" in the market. Even though the market for ordinary eggs is huge and has exceeded 100 billion US dollars, the emergence of "plant eggs" still has room for growth.

▲ Picture from: Unsplash

According to reports, the global "vegetable egg" market is expected to grow by an average of 27% year-on-year by 2027, with a market value of just under $800 million. But how much room for this growth can really be known is unknown. After all, for most people, it seems that ordinary eggs are more "scented".

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